Margie Zable Fisher

L78of survey respondents plan to buy mindful unique gifts that trulysuit the recipient and show how much they careSurvey respondents are looking for more experiential giftsin 2020 than in previous years79of survey respondentsare interested in…

Thank you notes are underappreciated. I love giving them. I love receiving them. In fact, all kinds of “thank you” are great. We can never give or receive too much thanks and appreciation. This extends beyond our personal lives. Thanking others is…

Using a cookie-cutter return policy for your ecommerce store? You could be overlooking a valuable way to bring in more sales. According to a study published in the Journal of Marketing, when online customers could take advantage of a 100% refund…

In your ecommerce business, making your shipping and fulfillment process as efficient as possible is crucial to your success. The stakes are even higher for companies with Seller-Fulfilled Amazon Prime status like ShipStation customer Art of Words, a…

In an earlier post, “Have You Considered Seller Fulfilled Amazon Prime?”, we provided an overview of two Prime programs: Fulfillment by Amazon (FBA) and Seller Fulfilled Prime (SFP). In this article, we’ll be focusing on the advantages and…

As Amazon Prime continues to grow in popularity, selling on the platform can be a game changer for online retailers looking to increase sales. If you decide to be an Amazon Prime seller, you have two shipping and fulfillment options: Fulfilled by…

In a previous post, we reviewed the importance of using Facebook Live videos to promote your brand. We’ve also discussed what equipment you should use and offered step-by-step instructions for making them. Today we’ll talk about how your ecommerce…

Students might be avoiding thinking about going back to school. But you should be planning and implementing your back-to-school marketing strategy now. Even if your target audience isn’t students and parents, you can still take advantage of this high…

In our previous posts, Why Your Business Should Use Facebook Live Videos and The Equipment You Need for Your Facebook Live Video, we reviewed the importance of your company using Facebook Live and inexpensive equipment you can use to make…

Videos continue to dominate on almost every social media platform. And the power of a story is apparent when you realize three of the biggest platforms —Snapchat, Facebook, and Instagram — all have a “Stories” feature. Snapchat was the first of the…

When it comes to visual marketing platforms, Instagram is an absolute force to be reckoned with as evidenced by their 600 million users. That equates to a considerable number of potential buyers and eventual customers. While you can always grow your…