Don Seaman

Football has become the dominant sport for American viewers, capitalizing on fast pacing, a limited number of action-packed games, and year-round relevance that’s made events like the NFL Draft a viewing spectacle. Baseball, on the other hand, is…

Culled from the headlines of the media and technology trade press by Katz’s Strategy, Analytics, and Research Team, Content Matters provides a periodic snapshot of news and issues that affect the business of creating, producing, and distributing…

Since the beginning of television advertising, we’ve studied how every single nuance can impact a consumer’s likelihood to be persuaded. “Should that road look wet or dry?” “Hold it in your right hand to imply more trustworthiness.” “Get the food…

As an industry, we frequently talk about the complexity of today’s television ecosystem. Nearly every aspect of television is complicated. Multiple screens and thousands of content options have complicated the “what” and the “where.” Behavioral…

“Two emotionally charged events, forever linked in our memories. Fifty years later, they underscore the immediacy of TV, and its tremendous impact on our society. The boxes are thinner, the screens are flatter, and more portable, but television’s…

Ah, as the world turns. It's time to come clean on Soaps. And the news is…good. Soaps are back. Well, perhaps it's more accurate to say that Soaps are steady. And that's something that couldn't be said just a couple of years ago. In 2010, none other…

There was a full-blown feeding frenzy recently on Twitter. Chances are pretty good you saw the tweets (or stories about them), but not the TV movie that inspired them. As a television event, SyFy’s Sharknado was great social media – and a great…

Navigating local platforms - particularly hyper-local - can be daunting to a marketer with no natural roots in a community. Fortunately we're long past the days of having to rely upon newspapers, Yellow Pages, and direct mail to deliver extremely…

Recently, a wise musical observationist said that one of the greatest gifts of music is that when different people hear the same song, they equate it to their own individual lives. Music is many things – it’s personal, it’s emotional, it’s visceral,…

America loves its war heroes. Almost every week you'll find a heartwarming feature on a local news report of a soldier coming home to surprise their family – usually in some "throwing out the first pitch" type of hidden ruse. It's an honor that's at…

The recent announcement by ESPN that they were shuttering their ESPN 3D channel should come as a surprise, but it really doesn't. The 75 million homes that had the network available in their homes hardly knew what happened ­– or that anything…

"The highest calling of broadcasting is to keep the keystone of freedom securely in place - the freedom of speech and of the press. Abraham Lincoln once said, 'Let the people know the facts and the country will be safe.' Whether it is about a local…

There comes a time in every great society to take a moment, take a breath, and wait for those who have fallen behind to get a chance to catch up. This generally allows for great societal changes to take root and become mainstream, for technological…

To our esteemed agency friends – a moment, please? When developing your media plan, you have many considerations that you will have to ruminate over – targeting, reach, frequency, positioning, messaging, flexibility, GRPs, continuity, and wearout,…

Now that Kristen Bell, Rob Thomas, and the entire Veronica Mars universe have learned just what a mobilized fanbase can do for a TV franchise, are we looking at the gestational period of a new world order of post-television crowdsourcing? This…

Quick – name the show that delivered these W25-54 local market ratings during the November sweeps: 9.6, 9.2, 7.1, 6.9, 6.4. No, no, and very no. The Young and the Restless In Dayton, Baton Rouge, Jackson (MS), Greenville-N. Bern, and Myrtle…

Recently Yahoo! ran an article titled " Watch Walter Cronkite Tour a 21st-Century Home in 1967 " which included three embedded videos of "the most trusted man in America" demonstrating what life would likely be in our homes of the future. It's…

It seems that "America's Watercooler" – Twitter – has decided to put its money where its tweets are. The social media giant has purchased Bluefin Labs, a company that measures and analyzes social media mentions of television. That's right – the…

So this seems very interesting. YouTube, the website synonymous with any online video, is looking to evolve. They know the facts – according to the latest numbers from Nielsen's Cross-Platform Report, people only watch 52 minutes of online video per…

Talk is cheap. Television networks are not. Mark Cuban, billionaire, is one of the rare few that can afford both. And he's proven his affinity for each by recently speaking at NATPE, about many topics, among them his AXS TV network (with partner Ryan…