DON SEAMAN
Dynamic and insightful professional with over 20 years’ experience in media, advertising, and marketing. A gifted writer with a history of finding hidden stories and delivering them with a fresh perspective. A well-established team player with superior interpersonal skills that foster unity.
AREAS OF EXPERTISE
Advertising and Media Industries
Local Marketing
Content Creation, Development, and Strategy
Client and Customer Service
B2B, B2C Sales and Marketing
Public Relations and Corporate Communications
Data Analytics
Magazine Publishing
PROFESSIONAL HIGHLIGHTS
· Created five-year plan to transform anachronistic national media group into a digital marketing solution, successful in under three years
· Directed client service for 21 cable television networks
· Initiated weekly client industry report for startup as a sales opener, leading directly to becoming global agency powerhouse with $25.6 billion in billings worldwide
· Industry columns directly contributed to MPG being named Media Magazine’s “Agency of the Year” two years in a row
· Created successful sales strategy for Hispanic broadcaster, growing from #8 to #4 within the Hispanic marketplace
· Customer service expertise restored media agency’s reputation with dissatisfied $400 million client
· Designed “Training on Demand” platform, streamlining staffing demands and creating a more efficient process, while saving approximately 60% on training costs annually
· Spearheaded international remote brainstorming program for startup, contributing to rise in becoming “the #1 Workplace App”
CAREER PROFILE
September 2021-Present
Editor/Head Writer Wayne Lifestyle Magazine
Hyperlocal upscale magazine that launched in September 2021, serving 79,000 monthly readers in Wayne, Fairfield, Montville, and Towaco, NJ
- Author of over 100 articles, including advertorials for local advertisers
- Leads editorial staff to determine content strategy and consistent tone of voice
- Categories include: Advertising, Business and Finance, Charities and Social Causes, Computers and Technology, Education, Employment, Energy, Entertainment/Art/Music, Fashion, Fitness, Food Services, Health and Wellness, Hobbies, Home Services and Repair, Hospitality, Insurance, Manufacturing, Mortgages, Pet Care, Real Estate, Recreation, Retail, Self Help, Sports, Taxes, Travel and Tourism
August 2022-January 2024
Content Manager, Comcast Corporation (including Effectv, Freewheel, and Comcast Advertising)
- Created cutting-edge marketing content for leading media conglomerate, with a focus on streaming, programmatic, addressable, and the future of the television and media industries
- Leveraged 20+ years of media experience to advise brand team leadership for content development
- Authored industry-facing content for executive thought leadership opportunities
February 2014-September 2021
Consulting Partner Ruby Red Advertising (Key Clients: Katz Media, Nielsen, ANA, Guidepoint, Estrella TV, Looney, ABC, Lifetime, Surprise.com)
Ruby Red is an LLC for consulting research, content, advertising, and marketing projects.
- Leveraged industry experience, research capabilities, pop culture expertise to deliver results-driven B2B content
Notable:
- Lobbied by Katz CMO to be the voice of the department for nationwide roster of media sources
- Energized stale academic website for global professional services company, transformed into dynamic, human driven online presence
- Created the social media voice for launch of new Mezcal brand
- Developed motivational workplace advice and “missions” for HR company
- Provided trivia questions, productivity hacks, and even custom fortune cookie promotional content to help build Surprise.com
October 2011-February 2014
Manager of Marketing Communications TVB Not-For-Profit Trade Organization for the Local Broadcast Television Industry, formerly known as the Television Bureau of Advertising
- Created digital branding and social strategy, developed and maintained corporate communications plans, created all content
- Speechwriter for TVB’s President for appearances at TVB conferences and industry, trade, and category-specific events such as the Forward Conference, Advertising Week, and NADA, the automotive convention attended by over 20,000 individual dealers nationwide
September 2008-May 2011
Vice President, Director of Communications Analysis MPG/Havas Media
- Led Insights group for all US clients, with focus upon $1.7 billion traditional and digital media investments
- Created and produced internal publications and digital content that grew to reach over 500 key client decision makers, including C-Suite
- Contributed to weekly column for MediaPost’s “TV Board”, which reached over 30,000 industry subscribers
- Multiple on-air appearances on the Bloomberg channel’s “Street Smart” program about pressing news within the television industry
- Provided quotes and content for more than 16 major news outlets, including the New York Times, Wall Street Journal, and Ad Age
Additional agency experience includes DraftFCB, OMD, Universal McCann, The Media Edge/MEC, NW Ayer
Experienced In
Communications and Content
Corporate and Marketing Communications · SEO Digital Content · Thought Leadership · Copywriting · Op-Eds · Social Media · Scriptwriting · Voice Overs · Taxonomy · Music and Pop Culture · Consumer Feature Writing
Technical and Research
Local and National Television · Syndicated Consumer Data · Proprietary Research · Survey Creation · Programming Estimates · Digital Research · NPower · Ad Intel · Arianna · Audience Watch · WRAP · NNTV · DCR/TCR · SVOD · Simmons · MRI · Scarborough · Telmar · TNS
Kudos
“Great article written by one of the best in the business.” - Karen Ring, Global Head of Research & Insights, Travelport
“Don worked with me on our soon-to-be-launched new website, and he turned in fabulous work. He developed an engaging brand voice for us. What I was delighted to find is that Don has the heart of a poet, the analytical abilities of a researcher, and an innate ability to find just the right words.” - Gail Nelson, CMO, Guidepoint
“Don is one of the best writers in this industry. He’s on the pulse on the latest trends in the TV/media world and can communicate them in a very entertaining, witty, insightful way.” - Kathy Grey, Director of Strategic Partnership, Analytics and Insights, Omnicom
“In my time managing him on the content writing team at Surprise.com, he constantly impressed me with his knowledge, approach, communication abilities, and willingness to work as a true team player. Don’s the real deal.” - Gretchen Fox, Senior Community Marketing & Content Strategy Manager, Splunk
“Don’s the guy who makes me look smarter.” - Steve Lanzano, President, TVB
Education
Upsala College, East Orange, NJ
Bachelor of Arts; Communications and Psychology
Volunteered with community outreach program for local political campaigns
Event manager for annual New York’s Adventure Travel Show
Performed at CBGB’s