Reprogramming an Industry: FreeWheel’s Programmatic Activation SummitMedia industry leaders gathered at FreeWheel’s 2023 Programmatic Activation Summit to address the current state of programmatic buying for premium video. Opening speaker and Media Universe Cartographer, Evan Shapiro gave a rousing opening overview of… Apr 04 23April 04, 2023Article at FreeWheel
TV Generates More Consumer Recall and Purchase IntentGHOSTWRITTEN FOR POOJA MIDHA For many viewers who came of age in the Television Era (specifically the 1950s to the early 2000s), TV ads have as special a place in their memories as their favorite TV shows. But what makes one’s favorite ads so… Oct 31 22October 31, 2022Article at Ghostwritten: Effectv
You Can’t Measure the Media of the Future with the Technology of the PastGHOSTWRITTEN FOR CLAUDIO MARCUS I was honored to be part of an executive roundtable on modern measurement hosted by the VAB. We covered a lot of ground during our hourlong discussion, including how TV is consumed, what’s missing from the marketer’s… Oct 10 22October 10, 2022Article at Ghostwritten: Comcast Advertising
Stage Your Home for Sale & Sell It for More MoneyStage Your Home for Sale & Sell It for More Money Putting your house on the market can be an unsettling and emotional decision, especially if you’re downsizing from a long-time family home filled with years of memories. It’s difficult to be objective… Jan 26 21January 26, 2021Article at Reverse Mortgage Funding
Taking charge of your wellness can begin with wearable technologyEveryone’s health is on their mind right now. But for some, it’s literally on their body, too. Fitness trackers, introduced in 2009 as mostly step counters and calorie-burning estimators, are becoming more commonplace every day as people take charge… Jan 05 21January 05, 2021Article at Reverse Mortgage Funding
Things to know before setting up your virtual doctor visitWith our information-based society and amid increased safety concerns, the internet can be a valuable tool in wellness and healthcare. It’s becoming more and more commonplace to make — and participate in — doctor’s appointments virtually. Known as… Dec 01 20December 01, 2020Article at Reverse Mortgage Funding
National Family Caregivers Month: Giving Back to Those Who Give of ThemselvesCaregivers are often a forgotten part of our essential workers team. They don’t have the public-facing role of doctors, nurses or EMTs. They work privately, behind closed doors, managing the well-being of others. But to those they serve, caregivers… Nov 03 20November 03, 2020Article at Reverse Mortgage Funding
Doubt the power of TV at your own riskGHOSTWRITTEN FOR STEVE LANZANO It’s 2012, and you know what that means–it’s at least the 50th anniversary of people saying that nobody’s watching TV anymore. Oh, sure, people will admit that they enjoy “Downton Abbey” and maybe some local news, but… Sep 25 12September 25, 2012Article at Campaigns & Elections
Because Local MattersAdvertorial from ANA Magazine What if there were no national media? What if there were no media at all? What would marketers do? You’d probably find where your customers are, then get their attention with the information that made the most sense to… Jun 17 12June 17, 2012Article at ANA
