Want to excel at luxury? 8 client types every agent should be prepared forOctober is Luxury Month at Inman. All month, we’ll be talking to top producers from across the country, offering advice on how to join their ranks, and more. That all leads up to Luxury Connect at the Aria Hotel (Oct. 25-26, 2021, join us) and the… Oct 06 21October 06, 2021Article at Inman
What today's ultra-luxury buyers want might surprise youThis summer we’re looking at the state of the luxury agent and broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network and create a blueprint for the… Oct 01 18October 01, 2018Article at Inman
Understanding what international luxury homebuyers wantThis summer we’re looking at the state of the luxury agent and broker in today’s increasingly complex real estate market. In October, we’ll gather in Beverly Hills at Luxury Connect to share best practices, network and create a blueprint for the… Sep 05 18September 05, 2018Article at Inman
Why luxury clients are turned off by technologyFocus on what makes a property unique, especially any custom or handcrafted features. When it comes to luxury, we simply cannot share. Luxury is the counterforce to the machine. Anthropologist, psychiatrist and world-renowned marketing guru Clotaire… Jun 06 16June 06, 2016Article at Inman
'The Global Code': Reshaping luxury real estate as we know itA culture code is what causes people from that country to buy. The global brain differs from the emerging global mind. The global tribe is reinventing the luxury real estate market. In his new book “The Global Code,” anthropologist, psychiatrist and… May 31 16May 31, 2016Article at Inman
Frank McKinney, real estate's 'daredevil artist,' overcomes fears to tackle his biggest home project yetFrank McKinney, who has built many luxury spec custom homes, bills himself as a “daredevil real estate artist and best-selling author.” The lessons he has to share, however, reach far beyond what it takes to design, build and sell a $50 million to… Jun 02 14June 02, 2014Article at Inman
Be the go-to luxury specialist in your marketDo you have what it takes to be the agent who represents the most luxurious properties in your marketplace? While taking classes can help you be better prepared to represent luxury clients, the real key to your success results from your ability to… Jun 17 13June 17, 2013Article at Inman
Unlocking the Buying Code for Luxury Real Estate ClientsTo sell to the luxury buyer, you must tap into the buyer’s “culture code.” This code varies from country to country. According to Jurgin Klaric, “forget about location. Marketing to the ultra wealthy is all about niche marketing and appealing to the… Oct 19 08October 19, 2008Article at Luxury Clues
How to sell a megamillion-dollar listing(This is Part 3 of a three-part series. Read Part 1 and Part 2.) Frank McKinney is building the most expensive spec house in the United States. Will he sell his house for more than the Trump estate? Frank McKinney, sometimes called a modern day Robin… Jan 12 07January 12, 2007Article at Inman
Foreign buyers and luxury real estate(This is Part 2 of a three-part series. Read Part 1 and Part 3.) Do you know the American buying code? Do you know what unlocks buying behavior in other cultures? If not, here are more keys from the Inman News Connect High Net conference in… Jan 05 07January 05, 2007Article at Inman
How to roll with the luxury real estate crowd(This is Part 2 of a four-part series. See Part 1.) What can you learn from the agents who sell the ultra high-end? Plenty, if you are willing to go the extra mile to be different. Last week’s article looked at two of the best practices for selling… Mar 31 06March 31, 2006Article at Inman
