Bernice Ross

Year-end homebuying has a deadline. With four weeks left before the holiday freeze, here’s how buyers can find motivated sellers.

Instead of starting a new geographic farm, here's how to create an AI neighborhood farm to generate leads for your real estate business.

If you are still practicing real estate the way you did even five years ago, your business may be on its way to a slow death.

Every expired listing you convert opens up all the marketing opportunities to generate additional business from a new listing.

The Iran deal is incredibly important and carries real economic significance. What it is not, at least at this moment, is a feel-good mortgage rate story.

Combine niche marketing with high-level AI prompting to develop a business-building engine and superpower your production.

Stop telling buyers that a fixed-rate mortgage means their payment will never change. Rising property taxes and insurance costs make that bad advice, Bernice Ross writes.

Taking care of clients and prioritizing excellence is the path forward amid ongoing industry consolidation and upheaval.

Bernice Ross talks through the pros and cons of all-in-one mortgages from her own first-hand experience with one.

Common seller objections can slow a sale. Focusing on closed sales and current competition can help avoid stale listings.

Help seller clients position their home where buyers see it as the best value among the properties currently on the market.

Prioritizing referrals and high-value prospects, while trimming inefficiencies, can boost closings and protect margins.

Use these income tax strategies to avoid paying the IRS more than you should and to protect your personal and business finances.

While home warranties may reduce costs, they don't eliminate them. Here's what you (and your clients) need to know now.

Increase your profits both by cutting unnecessary waste and generating more business with these actionable strategies.