Stefanie Schwalb

There are many things that go into a product launch and ongoing brand development, including plenty of planning, executing, and tracking. | The founder of Sorel Liqueur shares his experience navigating biases, and what it takes to succeed in the spirits industry as a member of a marginalized community.

Now that the COVID-19 vaccine has been made widely available in the United States, life is inching its way back to us in the form of our new normal. | Beverage programs are now more intentional, ethical and streamlined than ever before.