Scott Baradell

Better messaging can't repair a bad customer experience. Sometimes the smartest marketing move is solving the problem behind the complaints.

Why does ChatGPT recommend your competitors instead of you? Learn the trust signals, content and third-party evidence that can influence AI visibility.

What does a B2B PR agency actually do? Learn how modern PR combines media relations, thought leadership, Digital PR, SEO and AI visibility.

Learn how to get ChatGPT to recommend your company by building the content, earned media, backlinks and trust signals that influence AI visibility.

How much does a B2B PR agency cost in 2026? See typical monthly retainers, what you should get for your budget, and how to compare PR agencies.

Brand transparency is replacing vague claims like 'clean' and 'sustainable.' Here's why customers now trust proof over promises — and how to show yours.

Economic uncertainty doesn't turn consumers into bargain hunters. It turns them into skeptics. Here's what that means for your brand.

In the AI era, original thinking gets absorbed into the knowledge base fast — but attribution often doesn't come along for the ride. I know because it happened to me.

Your compliance process is often the only experience contractors have with your company — make it count.

AI’s role in B2B buying is a structural shift, not a trend. Here’s why trust signal investment is now a baseline competitive requirement — and what that means for your brand.

GEO agencies optimize content for AI. They can't build the earned media authority that actually drives AI recommendations.

AI tools are putting brands in front of more consumers than ever. But new research shows that only 15% of consumers actually trust the AI recommendations they receive.

The best B2B telecom services companies to watch in 2026, evaluated on the trust signals that determine whether enterprise buyers and AI recommend them.

The best B2B digital signage companies to watch in 2026, evaluated on the trust signals that determine whether buyers and AI recommend them.

The best B2B retail technology companies to watch in 2026, evaluated on the trust signals that determine whether retail buyers and AI recommend them.

The best B2B customer experience outsourcing companies of 2026, evaluated on the trust signals that determine whether buyers and AI recommend them.

Idea Grove shares 12 lists of B2B companies worth knowing across technology and industrial markets, based on 20 years of working in these sectors.

The best B2B martech companies to watch in 2026, evaluated on the trust signals that determine whether buyers and AI recommend them.

The best B2B HVAC companies to watch in 2026, evaluated on the trust signals that determine whether buyers and AI recommend them.

The best industrial IoT companies of 2026, evaluated on the trust signals that determine whether industrial buyers and AI recommend them.