Scott Baradell

What does a B2B PR agency actually do? Learn how modern PR combines media relations, thought leadership, Digital PR, SEO and AI visibility.

How much does a B2B PR agency cost in 2026? See typical monthly retainers, what you should get for your budget, and how to compare PR agencies.

Brand transparency is replacing vague claims like 'clean' and 'sustainable.' Here's why customers now trust proof over promises — and how to show yours.

How quickly can a B2B brand build AI visibility? We share real client data and a realistic framework for what to expect.

Idea Grove shares 12 lists of B2B companies worth knowing across technology and industrial markets, based on 20 years of working in these sectors.

AI is reshaping SMB workplaces — and creating new cybersecurity risks. Learn how employee overload, phishing, and trust issues are becoming major business vulnerabilities.

Share of visibility matters more than rankings—track your brand’s presence across search, PR, and AI to outperform competitors and win real buyer attention.

Content consolidation fixes visibility debt by eliminating cannibalization, unifying authority signals, and helping your best pages rank, convert, and drive sustained growth.

Internal linking drives real SEO results when done strategically—funnel authority from blogs and PR content to high-conversion pages and turn visibility into ROI.

AI assistants are now forming buyer consideration sets before sales teams get involved. Learn how AI gatekeeping works, what we’ve learned from client AI visibility audits, and what the ROI of earned media looks like now.

Traffic is up, engagement is solid, and the pipeline is still thin. Here are the five structural reasons B2B marketing programs produce activity without authority — and how to fix each one.

Scott Baradell explains why Idea Grove built its Total Visibility System on the Trust Signals® Framework — and what that means for B2B brands trying to get recommended by AI.

The most consequential parts of the B2B purchase journey now happen before your sales team gets involved. Here’s what the invisible buying journey looks like and how to influence it.

The best companies in many B2B markets are invisible to the buyers who need them most. We explain what the B2B Visibility Gap is, why it happens, and what closing it actually requires.

Siloed metrics are the last thing holding most visibility programs back. Here's what unified reporting looks like and which KPIs actually matter.

A Total Visibility System starts with one decision: identifying the small number of pages that matter most to pipeline. Here's how to structure everything around them.

Your PR, SEO and content teams are all producing results. So why isn't the business growing? The problem isn't effort — it's that nobody's running the whole system.

Gartner's 2026 Communications Predictions forecast a doubling of PR budgets by 2027. Muck Rack's Generative Pulse reveals why. What the reports mean to you

Thought leadership broke when publishing became free and influence didn’t. In 2026, AI platforms reward authority, not volume. Here’s why most content fails—and how authority engineering fixes it.

In 2026, the marketing funnel has no top. Discover how AI, search, and social discovery have reshaped buyer journeys—and what it means for growth.