Sabrina Sanchez

February 14, for many people, was Valentine’s Day. For the families of the victims of the mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, it was the anniversary of the most devastating day of their lives. That’s why on the…

He will be responsible for uniting creative teams across design, digital experience and creative while maintaining his position as global chief experience officer. Edelman has appointed Taj Reid as U.S. chief creative officer, effective as of early…

The very special guest on the latest edition of The PR Week podcast is none other than Sabrina Sanchez, creative editor of Campaign. The former PRWeek reporter talks about the 2023 Spotify Wrapped program, the AdColor event in Los Angeles and other…

Spotify’s annual year-end recap campaign expands on personalized listening habits and drops easter eggs around the world. Spotify’s annual Wrapped campaign is back, and this year, the theme is The Real, The Realer and The Realest. At a Tuesday press…

It’s the season of giving, and femtech company Willow has partnered with nonprofit Project Sweet Peas on an initiative to support parents of Neonatal Intensive Care Unit babies on Giving Tuesday. On November 28, for every purchase of a Willow Go…

Happy turkey day! Gobble, gobble! Food fest season is here, as Thanksgiving brings families together at dinner tables across the U.S. This year, as brands lean into the excitement of cooking one’s best dishes, setting out one’s best china and…

Speakers at the annual diversity and inclusion-focused conference urged businesses to educate themselves about DE&I, refocus it and tie it to business goals. “When people think about DE&I, they automatically think about [it] being Black and white,…

Speakers at the 2023 AdColor conference address the flaws of AI training. “AI is not human. It has no moral obligation in any capacity. We have the obligation.” That was a reminder from Karina Wilsher, partner and global CEO at Anomaly, during a…

A report from nonprofit Sandy Hook Promise found that firearm manufacturers have marketed their products to youth, including R-rated content that promotes the use of military-style semi-automatic weapons. Gun manufacturers, including American…

In two separate panels, leaders from The Brady Center and Sandy Hook Promise shared with the ad industry how they can play a role in the fight against gun violence. Alongside the usual panels about first-party data, AI and purpose, the gun violence…

CEO Arthur Sadoun tells staff in internal video that remote work has “sometimes stunted creativity” as he institutes strict return-to-office policy. PARIS: All Publicis Groupe employees globally will be required to return to the office three days a…

Friedericks will lead the agency’s global creative team and assist with new business. NEW YORK: 160over90 has hired Jody Friedericks as global executive creative director, effective on Monday. She joins the newly created role to lead creative for…

Smokey Bear is back. On Wednesday, the Ad Council teamed up with the National Association of State Foresters and the U.S. Department of Agriculture's Forest Service to revive their iconic mascot in a wildfire prevention campaign. Created by FCB, the…

Twenty-two years after the terrorist attacks on the World Trade Center, ad execs recall defining moments of leadership. On the morning of Sept. 11, 2001, New York City streets bustled with the usual clamor of rush hour commute. Corporate employees…

Advertisers are leaning heavily into humor and stardom as fans tune in to the start of the season. It’s that time of year again: the air is cooler, the leaves are changing color and fresh turf has been rolled onto football fields nationwide. As the…

X, the company formerly known as Twitter, has resumed hiring for brand partnerships roles in its latest bid to bring advertisers back to the platform. According to recent LinkedIn posts from employees, spotted by Campaign US, X has opened numerous…

The campaign comes as Florida passed a law restricting sexual education in schools in July. As children across the country return to school, certain educational subjects continue to be attacked by conservative lawmakers. On July 1, Florida House Bill…

From FanDuel to Budweiser, brands are drumming up excitement as the Women’s World Cup gets underway. The 2023 FIFA Women’s World Cup kicked off this week in Australia and New Zealand as the first co-hosted Women's World Cup. The games began this week…

Tinsel will join Stagwell’s Constellation Network of agencies. NEW YORK: Stagwell has acquired experiential marketing and design studio Tinsel Experiential Design, it said on Tuesday. The women-led firm, which specializes in immersive and…

Purpose work will still be prominent this year, but it needs more scrutiny in the judging room, creatives agree. As the world recovers from a pandemic and faces civil unrest and widespread environmental and mental health crises, advertising creative…