Mass shooting victims call Congress members to demand gun safety legislationFebruary 14, for many people, is Valentine’s Day. For the families of the victims of the mass shooting at Marjory Stoneman Douglas High School in Parkland, FL, it is the anniversary of the most devastating day of their lives. That’s why on the sixth… Feb 15 24February 15, 2024Article at MM+M - Medical Marketing and Media
Giving Tuesday: Willow and Project Sweet Peas donate care packages to NICU parentsIt’s the season of giving, and femtech company Willow has partnered with nonprofit organization Project Sweet Peas on an initiative to support parents of Neonatal Intensive Care Unit (NICU) babies on Giving Tuesday. On Nov. 28, for every purchase of… Nov 22 23November 22, 2023Article at MM+M - Medical Marketing and Media
Agencies remain silent on mounting religious tensions in wake of Israel-Hamas warA majority of agencies that Campaign US reached out to for comments on how they are navigating rising hate speech against both Muslim and Jewish communities related to the Israel-Hamas war have avoided publicly talking about the issue, part of a… Oct 27 23October 27, 2023Article at MM+M - Medical Marketing and Media
Teens adopt parents in new Ad Council PSAThe decision to adopt may initially appear to be driven solely by adoptive parents, but that is not entirely true in the case of teen adoption. In fact, when adopting teens from foster care, the choice to become a family is reciprocal and children… Oct 26 23October 26, 2023Article at MM+M - Medical Marketing and Media
Gun violence prevention organizations call on ad industry for supportAlongside the usual panels about first-party data, AI and purpose, the gun violence epidemic made it onto the agenda at Advertising Week New York last week, as organizations focused on ending gun violence look to the ad industry to spread their… Oct 24 23October 24, 2023Article at MM+M - Medical Marketing and Media
Gun manufacturers target children in firearm ads, report findsGun manufacturers, including American firearms and ammunition giant Remington, are targeting children in their advertising, according to a report shared exclusively with Campaign US by gun violence prevention organization Sandy Hook Promise.… Oct 24 23October 24, 2023Article at MM+M - Medical Marketing and Media
Ahead of suicide prevention month, here’s how one agency is tackling men’s mental healthIt’s no secret that the world is facing a mental health crisis, and despite their best efforts to conceal their struggles, men are on the front lines of the issue. With approximately six million men suffering from depression every year in the U.S.,… Sep 05 23September 05, 2023Article at MM+M - Medical Marketing and Media
Frida launches satirical fertility campaign to debut new line of productsWhen it comes to making babies, most sex ed classes teach you how not to make one. So when parents-to-be are ready to conceive, it’s not uncommon for them to be uninformed and unequipped on how to actually do the deed. That’s the theme behind Frida’s… May 18 23May 18, 2023Article at MM+M - Medical Marketing and Media
Dove launches billboard made out of syringes to call out toxic beauty standardsOn social media, everyone looks picture perfect. Thanks to image-altering augmented reality filters, beauty standards have reached unrealistic proportions. In its latest campaign, Dove is calling attention to these toxic beauty standards,… Apr 12 23April 12, 2023Article at MM+M - Medical Marketing and Media
Marketers spent nearly $1 billion on subpar ads in 2022Advertisers have been wasting money on under-optimized creative, according to an analysis from creative technology company CreativeX. In a global assessment of the creative quality of over 2 million paid posts across Snapchat, Twitter, Meta, YouTube,… Apr 05 23April 05, 2023Article at MM+M - Medical Marketing and Media
ConnectRN highlights tough working conditions for nursesNurses aren’t quitters by nature. But lately, after three years of a grueling pandemic, they have been leaving the workforce in droves. ConnectRN, a platform that connects nurses with job opportunities, released a campaign last week highlighting the… Jan 18 23January 18, 2023Article at MM+M - Medical Marketing and Media
Haunting anti-gun PSA is an ode to the parents who lost a childThe holiday season is supposed to be carefree, a time to surround yourself with joy and cheer, family and friends. But when there’s a school shooting, all those feelings are stripped away. That reality is depicted in the latest PSA by youth-led… Dec 27 22December 27, 2022Article at MM+M - Medical Marketing and Media
Advertisers are hesitant to join Twitter BlueAdvertisers do not think it’s worth paying for Twitter verification under CEO Elon Musk’s new Twitter Blue subscription plan, according to the results of a Campaign US LinkedIn poll. Musk relaunched Twitter Blue last week as a paid offering,… Dec 22 22December 22, 2022Article at MM+M - Medical Marketing and Media
How the Ad Council used AI to personalize COVID-19 vaccine campaignsAfter COVID-19 vaccines were made available to the public last winter, millions of people lined up in anticipation to get the jab. But by summer 2021, vaccine hesitancy across communities deferred progress, and the number of people getting vaccinated… Feb 14 22February 14, 2022Article at MM+M - Medical Marketing and Media
How women’s health brands communicate on social media: They can’tHow do you market a product on social media that you can’t describe, post images of or even name? Well, you can’t, according to the founders of women’s health brands and PR pros. At least not effectively. A three-year study by the nonprofit Center… Jan 21 22January 21, 2022Article at MM+M - Medical Marketing and Media
Center for Intimacy Justice report finds Facebook censors women’s health adsFacebook disproportionately blocks ads focused on women’s health, according to a report released on Tuesday by the non-profit Center for Intimacy Justice and Origin, a pelvic floor physical therapy startup. According to the report, which surveyed 60… Jan 14 22January 14, 2022Article at MM+M - Medical Marketing and Media
One door closes, another opens: Agencies reinvest in office spaces2021 was the year of uncertainty for the office space. While many agencies navigated uncharted waters in attempts to safely reopen offices for employees, others opted out of office spaces altogether. Amid the Great Resignation and changing employee… Jan 05 22January 05, 2022Article at MM+M - Medical Marketing and Media
Agencies pause office returns as Omicron variant surgesAs COVID-19 cases of the highly contagious Omicron variant surge across the country, creative and PR firms are re-evaluating their plans to return to the office. Big tech companies including Apple and Google have already pushed back office returns… Dec 22 21December 22, 2021Article at MM+M - Medical Marketing and Media
Ciara, health equity orgs raise awareness about cervical cancerCenters for Disease Control and Prevention data shows that of approximately 12,000 cases of cervical cancer and HPV diagnosis each year, Black and Hispanic women are more likely to be affected than women of other races or ethnicities. That is likely… Nov 24 21November 24, 2021Article at MM+M - Medical Marketing and Media
Employees don’t want a mandated return to the office, says pollEmployees want to work in whatever location they see fit, according to the latest PRWeek and Campaign US poll. Nearly 600 people responded to the poll which ran for three days on LinkedIn. A similar poll ran on the Campaign US Twitter account with 16… Nov 22 21November 22, 2021Article at MM+M - Medical Marketing and Media
