Sabrina Sanchez

From 3D billboards to the Las Vegas Sphere, brands are finding new opportunities to catch consumer attention as digital out of home opportunities grow. In the bustling streets of cities worldwide, turning heads and raising people’s eyes, digital out…

The Shotline uses AI and audio provided by victims’ families to generate computerized versions of the voices of victims killed by gun violence. February 14, for many people, is Valentine’s Day. For the families of the victims of the mass shooting at…

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Campaign US gathered a group of creative leaders to rank the best ads of the game. For full access to this article, you must be a Campaign US subscriber to the Knowledge Tier. Ready to join the Campaign US commnity? Explore our subscription options…

With just days until Super Bowl LVIII kicks off on Sunday, Feb. 11, the country awaits anxiously for the moment two teams — the Kansas City Chiefs and the San Francisco 49ers — face off for the Lombardi Trophy at the Allegiant Stadium in Las Vegas.…

Fresh brands are taking over Super Bowl LVIII, with at least 15 advertisers running ads during the Big Game for the first time during both the CBS broadcast and the digital stream on Paramount+. Popeyes, Nyx, Nerds, Etsy, Duolingo, Opendoor, Starry,…

Last year’s Clueless-inspired Super Bowl ad was just the start of an extended women’s fashion-oriented strategy. Rakuten isn’t advertising at the Super Bowl this year — but its brand will be prominent throughout the month of February. Instead of…

Mastercard, Nike, Dunkin’ and Hilton Honors celebrated the music and artists influencing cultural moments. The 66th annual Grammy Awards, hosted by Trevor Noah from the Crypto.com Arena in Los Angeles on Sunday, Feb. 4 was full of notable…

Carl Weathers, NFL linebacker and actor who starred in the first four Rocky films, died on Thursday at 76. Weathers was slated to star in FanDuel’s Super Bowl LVIII commercial, in which NFL tight end Rob Gronkowski attempts to make a field goal on…

The brands will debut on the Paramount+ broadcast alongside Oikos. Three Danone brands are heading to the Super Bowl, with a national spot each running during Paramount+’s stream of the Big Game. Plant-based, lactose-free milk brand Silk and cold…

The Black History Month initiative aims to elevate Black artists and Black-owned apparel brands with an influencer-led skating party. First lesson of Black History Month: Roller skating was central to the Civil Rights Movement. While you may not…

The 30-second ad shows how the twist of an Oreo decided history’s biggest decisions. Of all the fortune telling items in the world – an eight-ball, tarot cards, a teacup – the most impactful one might be an Oreo cookie. Oreo’s Super Bowl LVIII spot,…

Less than two weeks remain before Super Bowl LVIII, and brands can hardly contain their anticipation. On Sunday (Jan. 28), the Kansas City Chiefs and the San Francisco 49ers were solidified as the two teams to face off at Allegiant Stadium in Las…

Powersports vehicle company Kawasaki Motors has unveiled its first Super Bowl ad ever, centered around its off-road two-seat vehicle, the Kawasaki Ridge. Mullets, created by Goodby Silverstein & Partners (GS&P), pays homage to and draws a connection…

BLK, Match Group’s dating and lifestyle app for the Black community, released a campaign on Wednesday encouraging Black women to be themselves. New Year, Real You: #RealNotPerfect, created by Arxna in collaboration with BLK’s in-house marketing team,…

VML has revealed its global creative leadership team under global chief creative officer Debbi Vandeven. Vandeven was named global CCO of the new entity formed from the merger between VMLY&R and Wunderman Thompson in October. She was previously the…

The NFL playoffs are underway, which means Super Bowl LVIII is fast approaching — and advertisers are gearing up for the biggest night of the year. Several brands have begun teasing their appearances during CBS’ broadcast on Feb. 11. Doritos,…

Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and athletes. Nothing lasts forever — though, in the case of the decades-long partnership between Nike and legendary golfer Tiger Woods, it seemed…

SCOOP: The religious brand platform ran two ads during last year’s Super Bowl. For full access to this article, you must be a Campaign US subscriber. Click here to view our subscription options, which now include access to the 2023 Agency Performance…

SCOOP: The religious brand platform ran two ads during last year’s Super Bowl. The religious brand platform He Gets Us plans to return to the Super Bowl, its creative agency, BrandHaven, confirmed. Bill McKendry, founder and chief creative officer at…