Rebecca Reynoso

Rebecca Reynoso is the Lead Editor and Guest Post Program Manager at G2. She also works as a freelance editor and writer for a few small- and medium-sized tech companies. Outside of work, Rebecca enjoys watching hockey, cooking, and spending time…

It’s Monday morning and you’re getting ready for work. But this isn’t an ordinary Monday. It’s your first day as a sales manager!Instead of prepping for your weekly sales team meeting, you’re getting ready for your first leadership meeting…

Over the course of your career, it’s likely you’ve received generic recruiting emails about jobs that have no connection to your interests or field of work. And although you might have read the email in full, you probably didn’t respond to it at all.…

Sales is constantly in flux. While it’s evident that tried-and-true sales methods work well for some companies, training your sales reps only once and then leaving them to sink or swim is detrimental to your company’s bottom line. Unfortunately,…

You know the age-old adage that sales and marketing alignment is impossible, and that neither team ever knows what the other is doing? It’s tired, lazy, and certainly not always true. Any smart professional knows that sales and marketing teams have…

Digital customer experience (DCX) is the way of the modern world. Since the offset of the COVID-19 crisis, digital communication is the primary way companies interact with their customers. Most businesses – startup to enterprise – have a DCX plan in…

Not long ago, remote work might have seemed like a pipe dream for many companies.Whether it was the age-old "productivity" excuse or something more in-depth, like a lack of proper software resources, managing remote and distributed teams to scale…

Although the history of content marketing is still in its infancy, the field is more essential than ever. What some may consider to be “blogging” is far more in-depth than the generic internet blog post has grown to be. Content marketing is a subset…

As an enterprise-level company, you know the importance of keeping your audience consistently engaged. And with consistent engagement comes consistent content production. But even if your content marketing team is writing and publishing 5-10 articles…

Regardless of industry, if you want your business to be successful, you need marketing and sales teams that perform. And teams that perform well bring one core thing to the table: leads. Without leads, you can kiss the idea of a successful business…

There’s a lot of misunderstanding surrounding the word freelance. Some people think freelancers only do one small gig at a time for a few days or weeks. However, freelancers can also be contractual hires with regular pay for a company or an…

Shark Tank. The Biggest Loser. America’s Got Talent. These TV shows have one purpose for their respective audiences: to inspire. If you’re the kind of person who follows Mark Cuban on LinkedIn and shares inspirational quote photos to your Instagram…

In the past decade, e-commerce has become a fierce contender to brick-and-mortar stores. This means that in order to stay ahead of the competition, e-commerce marketplaces need to go above and beyond to stand out from each other. Some e-commerce…

To promote an event successfully, you’ll need to create the right kind of buzz. And one of the easiest ways of doing this is using content that engages audiences – right from the start. In fact, not making the most out of the content you can create…

A few years back, chatbots seemed like a less-than-useful way to pawn off customers onto a robotic response system. But with advancements in artificial intelligence-based technologies, chatbots have become a viable resource for companies big and…

You’ve probably heard the term account-based marketing before, but do you really understand what it means? Account-based marketing (ABM) is a strategic method used to target and approach key accounts that are most likely to become customers. It’s the…