From deep dives to video-supporting summaries, customer success stories speak volumes.

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ToFu, MoFu, and BoFu are the staples of my portfolio - from search and AI visibility, to converting and closing the deal. Here's a very small sample. See individual client collections for many more.

All I seem to write about at the moment is Artificial Intelligence. From the pros and cons of generative AI in educational settings, to the need for governance in AI-powered content operations, and what *really* constitutes an AI agent. With the technology moving so fast - and the use cases evolving every day - I feel lucky to have a front row seat for such a fascinating period of change. Here are a few examples...

Ecommerce brands rely heavily on the martech tools I write about, so ecommerce crops up a lot in my portfolio. I'm fascinated by the technology and data behind the personalised shopping experiences we all encounter every day. And how I wish these tools were available when I was an in-house marketing manager. Game changers.

CUSTOMER ENGAGEMENT PLATFORM | A curated selection of gated guides, SEO articles, and customer case studies from 5+ years of work with Braze

RESOURCE MANAGEMENT PLATFORM | A quarter of a million words written for this resource management platform

DIGITAL ASSET MANAGEMENT | Long-form guides on technical topics for this DAM and brand management platform

ACADEMIC INTEGRITY | Bylined and ghostwritten content on all-things education and AI for this academic solution vendor

DIGITAL ASSET MANAGEMENT | A selection of articles and landing pages for one of my first clients; golden oldies on all things DAM

DIGITAL ASSET MANAGEMENT | My very first client and the platform that sparked my love of DAM after implementing it for Newcastle University

BUSINESS ADVISORS | A selection of long-form business guides and short-form SEO articles for former UK startup loan providers