Free customer engagement/CRM consultancy

Free customer engagement/CRM consultancy. Yes, seriously.

From deep dives to video-supporting summaries, customer success stories speak volumes.

Establish your expertise and gather valuable contact details for future targeting with gated content.

ToFu, MoFu, and BoFu are the staples of my portfolio - from search and AI visibility, to converting and closing the deal. Here's a very small sample. See individual client collections for many more.

All I seem to write about at the moment is Artificial Intelligence. From the pros and cons of generative AI in educational settings, to the need for governance in AI-powered content operations, and what *really* constitutes an AI agent. With the technology moving so fast - and the use cases evolving every day - I feel lucky to have a front row seat for such a fascinating period of change. Here are a few examples...

Ecommerce brands rely heavily on the martech tools I write about, so ecommerce crops up a lot in my portfolio. I'm fascinated by the technology and data behind the personalised shopping experiences we all encounter every day. And how I wish these tools were available when I was an in-house marketing manager. Game changers.

On 23rd September 2026, my seven year-old relapsed after 23 months in remission, and over three years of treatment for High-Risk Neuroblastoma. HRN is a particularly pernicious childhood cancer with poor survival rates, especially from relapse. This is our story.

CUSTOMER ENGAGEMENT PLATFORM | A curated selection of gated guides, SEO articles, and customer case studies from 5+ years of work with Braze

RESOURCE MANAGEMENT PLATFORM | A quarter of a million words written for this resource management platform

DIGITAL ASSET MANAGEMENT | Long-form guides on technical topics for this DAM and brand management platform

ACADEMIC INTEGRITY | Bylined and ghostwritten content on all-things education and AI for this academic solution vendor

DIGITAL ASSET MANAGEMENT | A selection of articles and landing pages for one of my first clients; golden oldies on all things DAM

DIGITAL ASSET MANAGEMENT | My very first client and the platform that sparked my love of DAM after implementing it for Newcastle University

BUSINESS ADVISORS | A selection of long-form business guides and short-form SEO articles for former UK startup loan providers

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Free customer engagement/CRM consultancy

Recap: Annabel's High-Risk Neuroblastoma story so far