Keep hearing about the topic of customer engagement but not sure what it entails or the impact it can have on your business? Get up to speed fast and kick-start your own successful customer engagement strategy with this introductory guide.

Hear from Braze on the 7 APAC consumer trends shaping shopping in 2026, with solutions for brands to harness each one for success!

Rising pressure doesn’t have to slow you down. This guide shows how Braze helps marketers transform constraints into sustained productivity.

This report explores five pivotal BFCM consumer trends for 2026 inspired by proprietary research of 7,000 consumers across France, Germany, Spain, the UK, and US from April 16- April 28, 2026. It includes topics such as attitudes towards brand

In the 2026 Braze Global Customer Engagement Review, we identified trends shaping the interactions between brands and customers worldwide. Through our analysis, which surveyed 2,300 marketing leaders worldwide, including 500 from Asia, we uncovered

Power customer-centric interactions between consumers and brands in real-time.

EMEA marketers have cracked the code when it comes to real-time data streaming, but the real challenge lies in turning those live insights into immediate, meaningful action. While their infrastructure for data access is stronger than ever,

Power customer-centric interactions between consumers and brands in real-time.

This research study reveals key industry trends informed by survey data and illustrates how unifying fragmented customer data into real-time profiles can drive personalization and AI to enhance the overall customer journey.

In this guide, we break down how marketers across 18 countries are building customer engagement that resonates—tailoring strategies to fit local culture, preferences, and expectations.

Read all about agentic AI and the future of financial services when it comes to customer engagement.

Find out the five high-impact AI levers that “frontier firms” can use to create and compound customer loyalty in a highly competitive landscape with this exclusive Braze guide.

Push vs pull strategy marketing explained: how to balance outbound campaigns with inbound content, use AI and automation, and measure your cross-channel ROI.

Retail is always evolving; from mom-and-pop shops to megastores, in-store browsing to ecommerce carts, and printed ads to PPC. The latest front is AI, and it’s changing everything all at once. Not just how retailers operate, but how customers engage

Mobile marketing drives real engagement through push notifications, SMS, and in-app messaging. A practical guide to strategy, channels, and personalization.

For marketers managing millions of data points across multiple platforms, effectively managing customer insights is essential. The Braze Data Platform (BDP) enables brands to leverage information effectively and use it to drive relevance at scale

Learn how to engage with Gen Z consumers on the marketing channels that matter most, for the highest impact.

Power customer-centric interactions between consumers and brands in real-time.

Papa Johns UK, one of the world's leading pizza brands, combined the power of Braze and Snowflake to create an innovative local marketing hub that enables over 400 stores to harness first-party data for targeted local store marketing, driving

Power customer-centric interactions between consumers and brands in real-time.