By Lauren Gelman, Content Marketing Manager, Editorial at Zocdoc At MGMA’s 100th anniversary conference, one thing was obvious. AI and automation were everywhere, but the substance of the sessions was deeply human: making care easier to access and protecting practice culture. Conference emcee Sasha Andreev gave the perfect nod to the administrators and leaders keeping […]

By Lauren Gelman, Content Marketing Manager, Editorial at Zocdoc Key takeaways Zocdoc patients who book an initial GLP-1 visit are 21% more likely to book additional care compared to average users. Booking a GLP-1 visit is linked to visits for nutrition, mental health, and other care. Rather than a “set-it-and-forget-it” approach, GLP-1 prescriptions demand ongoing […]

Zocdoc data shows healthcare bookings surge after Labor Day. Learn what drives the post-holiday appointment rush and get scheduling tips for practices and patients.

This article discusses Zocdoc’s integration with Google Gemini, which connects AI-powered health searches with real-time appointment booking, helping patients find in-network providers and move seamlessly from health research to care.

This article explores how faster access to care improves patient experiences, clinical outcomes, and health system efficiency. It examines strategies to reduce scheduling barriers, maximize existing capacity, and connect patients with care sooner.

This article examines “ghost networks,” where providers appear in insurance directories but are unavailable to patients, and how inaccurate listings, limited availability, and outdated information create barriers to accessing healthcare.

This article covers how patients and doctors are navigating AI in healthcare, including why patients hide their AI use, the risks of misinformation, and how trust and open communication can help AI complement rather than replace medical care.

This article covers original Zocdoc data on what patients value when choosing a doctor, revealing that personal connection outweighs convenience. It explores how reviews, insurance, in-person care, and easy booking shape patients’ decisions.

SureCo’s 2026 report shows ICHRA moving into the mainstream as employers seek relief from rising healthcare costs. Growing broker adoption and employee demand for choice are fueling growth, while education and support remain key to success.

Led editorial strategy for Hinge Health’s SEO growth library, scaling from 0 to nearly 1,000 clinically reviewed articles in 3 years and transforming into a high-performing acquisition channel driving 1M+ monthly visits and 80% YoY enrollment growth.

Owned content strategy, research design, and writing for Hinge Health’s 2026 State of MSK Care report, reframing fragmented care as a system-level problem and advancing a unified, AI-enabled POV used across sales, marketing, campaigns, and events.

Developed the acute content strategy with clinical team and wrote 45 new articles to support expansion from 6 to 12 weeks of care, help members navigate recovery, transition to chronic programs, and increase billable activities. Sample articles below

I authored and shaped the content strategy for 5 branded publications for Hinge Health’s flagship B2B conference, using member stories and buyer proof points to support sales conversations and customer use after the event.