Growth marketing

"Lauren is absolutely incredible at what she does. Helping the Growth team figure out SEO at Hinge Health — with her constant support and knowledge — made things so smooth, resulting in a successful program that wouldn't be the same without her. She's an exceptional thought partner, especially when it comes to navigating AI, consistently bringing fresh insights and ideas that shape our strategies. She’s been a vital part of our SEO program, willing to dive into the research and help us navigate complex topics. I can always count on her to bring thoughtful, innovative ideas to the table. Lauren constantly goes above and beyond, and her input has been a huge factor in our projects' success. What stands out most is how she balances being extremely detail-oriented while never losing sight of the big picture: our business goals and, most importantly, our members. Anyone who gets to work with her is extremely lucky."
— Sarah Ziani, Growth Marketing Manager, SEO and AEO, Hinge Health

Digital content

"It’s hard to imagine giving Lauren a realistic—or even unrealistic—goal she can’t meet. And inspire and lead a content team to meet. She has multi-channel editing skills, health chops, drive, and really leads. She ramped up the Reader’s Digest website from almost no original content to a stream of high-performing pieces on many topics, with a green team, and her fast-twitch energy, precise organization, and feel for audiences lifted the site’s quality, traffic, and KPIs rapidly. She worked enthusiastically across departments, created a startup-like environment, and was spirited in recruiting new content partners, editors, and writers. She asked leadership probing questions about tactics that helped the company pivot in smart ways. I’d work with her in a minute again."
— Bruce Kelley, former Chief Content Officer at Reader's Digest and Consumer Affairs

Leadership & team-building

Lauren made an immediate impact on the company [HealthiNation], advocating for a change in our business model and overhaul of our content strategy and video library. She quickly went to work enhancing the team by recruiting top healthcare video producers and setting goals and objectives, resulting in a 10x increase in our library and huge premiums in our advertising rates from leading pharmaceutical advertisers like Eli Lilly, Merck, and Novartis. Lauren was equally valuable with our investors and business partners, presenting and articulating our new vision and gaining their support. She traveled with our sales and business development organization to sales calls and helped close deals.
— Michael O'Donnell, Founder and Chairman, NTRO Partners LLC, former CEO of HealthiNation and other venture-backed technology startups

Home

About me

Testimonials

All work

B2B marketing

Special projects

In-app content

Podcast series

Video

Digital editorial

Print editorial