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Editorial Leadership | SEO Strategy | Conversion Optimization Context Hinge Health set out to build a scalable, search-driven acquisition channel capable of creating demand outside of employer-dependent deployments for B2C marketing. At launch, the…

Led editorial strategy for Hinge Health’s SEO growth library, scaling from 0 to nearly 1,000 clinically reviewed articles in 3 years and transforming into a high-performing acquisition channel driving 1M+ monthly visits and 80% YoY enrollment growth.

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Hinge Health SEO Growth Marketing Content Library