Ed Grasso

In 2010, Bluetooth speakers were just emerging as a category with no dominant player and little consumer interest. For the first Bose BT speaker, we proposed campaign to build awareness for the category and position Bose as the category leader.

Game of Thrones. Breaking Bad. The Walking Dead. TV shows had never been this good, and that included the sound. A perfect opportunity to revive interest in Bose audio for video products. With no paid media available, here's what we proposed.

How do you sell a campaign internally to promote audio for video? We did it with this video.