In 2010, Bluetooth speakers were just emerging as a category with no dominant player and little consumer interest. For the first Bose BT speaker, we proposed campaign to build awareness for the category and position Bose as the category leader.
In 2010, Bluetooth speakers were just emerging as a category with no dominant player and little consumer interest. For the first Bose BT speaker, we proposed campaign to build awareness for the category and position Bose as the category leader.
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