Ed Grasso

This is a storyboard for a brand spot that has not yet been produced.

Big-screen TVs offered a great picture, but they failed when it came to sound. Bose introduced the world to a better solution. The soul of Bose sound. The spirit of ingenious simplicity. All in the body of an HDTV.

Better sound. It makes your day better. Your drive better. It makes nights in, nights out and nights together better. Better sound makes everything better. That was the message Bose wanted to share with the world.

What can the best noise cancelling headphones ever created by Bose do for you? Reproduce music so accurately it may seem like you aren't even wearing headphones.

A partnership with the NFL provides the perfect opportunity to show how better sound can make one of the most popular sports in the country even better.