Dawn Baird – Experienced B2B SaaS Tech/Cybersecurity Product Marketing Strategist, Copywriter, and Tech Writer

Sensei Northern Ireland What is an ideal client? For me, it a client that give you all the green flags – those that you can’t wait to work with. Green flags help you figure out whether a client is one you’ll want to add to your portfolio under the…

What to do about brief client briefs is one of the most common questions – particularly from experienced copywriters. New writers know only that the client asks for multiple rounds of amends – that the inexperienced copywriter is loathe to repeat…

Marketing collateral and copywriting services that help you craft messages that demonstrate empathy with your customers’ key concerns Develop an inbound marketing strategy that gets the views, enquiries, signups and results you want Do you have a…

Information architecture and technical writing services that help you produce comprehensive and consistent knowledge bases that answer users’ questions Equip your internal Support team to rapidly resolve support tickets and emails with links to…

If you manage the support documentation within your organisation, document reviews form an essential part of your quality control measures within your document production process. Here are a few examples of the types of industries or domains in which…

Clients dig it when you demonstrate empathy by showing that you’ve taken time to understand their epic challenges and daily hurdles, and shaped your product to address those items directly. In this blog post, I tackle the practical task of creating…

Large and medium enterprise software vendors publish release notes to accompany every new software update or substantial new version of their software. They typically include information on the new features, improvements, and fixes. In this blog…

Yes, late payers lurk around every corner. But, with a few key strategies, determination and a nose for trouble, you can ace this part of the game. The UK government report has stated that a typical, small business owner is still waiting on their…

They include: Paid ads for keywordsFeatured snippets – excerpts grabbed from website pages that directly answer the search query, particularly where it’s a questionApproximately 10 ‘organic’ (not paid) search results for keywords entered into the…

Zoom, Bluejeans, Skype, Slack, Google Meet all help when managing remote meetings. But, which one do you prefer? They’ll all much of a muchness, right? With my technical writer or copywriter hat on, I’d disagree. But, the laywoman in me says they’re…

Blog post topics ideas are hard to generate. Even if you have a marketing strategy and a list of themes to write about, if you post regularly, you’re going to have to invent tons of topics, headings and angles with those themes. This blog post will…

We used to get asked to work for free – alot. Maybe it was the bright-eyed enthusiasm that attracted such people, or the desperation required to work for nothing, donating your time and money to someone with the promise of ‘more where that came from’…

A positive thinking filter is what I needed. When overwhelmed by negative thoughts once, I started thinking about affirmations, but, while I get it, I’m not the chanting type. I thought instead about how I could filter my thoughts in order to guard…

The Plain English Campaign may seem like the oddest cause to anyone who has any level of academic education. Surely, you write using plain words and concepts anyone could understand?! And, yet it seems that writing in Plain English is not as easy it…

Technical writing agencies supply seasoned professionals with “a very particular set of skills, acquired over a long career” as an imposing, desperate Irishman once said. If you’re trawling technical writing agencies to overhaul your existing…

What is technical writing? There are many styles. We write in three main styles: business writing, technical writing and copywriting. Technical writing is a specialised and formulaic style of writing designed for the purposes of explaining and…

Do psychopaths kill productivity? Kevin Dutton – researcher in the Department of Experiment Psychology at Oxford, England and author of The Wisdom of Psychopaths – identified that those with a psychopathic personality are overrepresented among CEOs,…

There can be many reasons for project failure. Here is a list of things that need considered when planning projects, for the sake of a smooth, efficient project. Of course, surprises will temporarily derail everyone’s sense of calm and purpose (think…

What team collaboration software do you use? If you’ve recently been forced into remote working, or are considering how you can manage your team remotely for the foreseeable future, this blog will help you navigate. Remote working enthusiasts had…