Dawn Baird – Experienced B2B SaaS Tech/Cybersecurity Product Marketing Strategist, Copywriter, and Tech Writer

Payara Platform 4 is reaching its End of Life, and the end of Extended Support is scheduled for the first quarter of 2025. However, we understand there are critical business reasons for which some of our customers cannot immediately transition some…

Are you ready for the future of your mission-critical Java EE applications? Join us as we introduce our new Lifetime Support model for Payara Platform 4. Learn how this new offering can provide peace of mind and ensure the continued stability and

This was a landing page for Payara's new Lifetime Support model. https://payara.fish/products/payara-4-platform-payara-server-enterprise-4-and-payara-micro-4-in-lifetime-support-lifecycle/

Marketing collateral and copywriting services that help you craft messages that demonstrate empathy with your customers’ key concerns Develop an inbound marketing strategy that gets the views, enquiries, signups and results you want Do you have a…

Learn the fundamentals of good copywriting with our 5-week online course. You’ll gain an understanding of how to research, write and promote compelling copy that is designed to drive your target audience to take action. You’ll come away armed with…

Learn how to take your copywriting to the next level with our 5-week online course. In this series, we delve deeper into the copywriter’s toolbox to empower you to refine your writing expertise. You’ll leave armed with the professional tools and…

Clients dig it when you demonstrate empathy by showing that you’ve taken time to understand their epic challenges and daily hurdles, and shaped your product to address those items directly. In this blog post, I tackle the practical task of creating…

I planned and produced the value proposition, key marketing messages, SEO, copywriting, and CTAs for the Probely website. Probely Website

Blog post topics ideas are hard to generate. Even if you have a marketing strategy and a list of themes to write about, if you post regularly, you’re going to have to invent tons of topics, headings and angles with those themes. This blog post will…

The Plain English Campaign may seem like the oddest cause to anyone who has any level of academic education. Surely, you write using plain words and concepts anyone could understand?! And, yet it seems that writing in Plain English is not as easy it…

Connect with your target What you need What do you want to say? Do you find it difficult to communicate it in writing? Do you need to persuade, reassure or make your readers curious? Whatever your copywriting project – landing pages, product and…

Updated 24/08/20: This week, a linguistic study conducted at New York university, Binghamton, revealed that 'Generation Z' (those currently in their teens and twenties) are "intimidated" by full-stops. (You read it correctly.) Researchers have…