A few examples of what the work has produced.
Turning an underperforming page into a #1 result
Amazon Seller Marketing | SEO learn page and category content
In under two months, an Amazon Seller learn page went from buried in search to #1 in the SERPs, a 24-position jump.
The page had the right content but the wrong structure. It wasn’t aligned to how sellers were actually searching, and it wasn’t built for scannability. Writing for Amazon means navigating strict editorial standards while still optimizing for search. Most writers default to one or the other. I closed the content gaps, restructured for readability, and kept the copy within Amazon standards throughout. Sellers who needed the page could finally find it.
“He is a researcher, an SEO strategist, and a skillful stakeholder manager… His ability to untangle complex and technical topics is unmatched. In a world of AI summaries and synthesis, Antonio is who you hire to write something new.”
— Mickey Toogood, Sr. Manager, Amazon Seller Marketing
Growing organic traffic 500% in 12 months
SESAMm | SEO blog posts and content strategy
In 12 months, SESAMm’s organic search traffic grew by more than 500%. Organic social followed.
The challenge was the audience. SESAMm’s buyers work in AI and finance, and they can tell immediately when content was written by someone who doesn't understand the space. I developed a content strategy built around actual audience questions and search demand, and wrote articles that took the reader’s technical fluency seriously. A technical company in a crowded space started getting found by the buyers who mattered.
“He understands and applies all the technical details a piece needs to surface on the Google ranks through carefully applied SEO techniques. I’d recommend Antonio to anyone looking for a senior content marketer who can autonomously handle strategy, content writing, and project management with excellence.”
— Jorge Alvarez, Founder & CMO, SESAMm
Outranking AWS and Azure with content buyers actually trust
IBM | SEO blog content and solution pages
IBM’s content outperformed AWS and Azure in organic search, contributing to an estimated $10M+ in traffic value. Organic traffic grew 58% year over year. Two out of three incoming queries were unbranded, meaning buyers who weren't already searching for IBM by name found them anyway. They were competing at the category level, not just the brand level.
The challenge was scale and accuracy at the same time. IBM needed high-volume content across cybersecurity, cloud, AI, and enterprise IT, technically sound, search-optimized, and consistent across multiple brands with strict style guidelines. That combination eliminates most writers.
I worked directly with subject-matter experts to get the technical details right, targeted unbranded queries to reach buyers earlier in the funnel, and maintained editorial consistency across IBM’s brand portfolio throughout.
“The project requires writing with SEO as a goal but without sacrificing good content—and that is exactly what Antonio does. One of the pages he wrote, Blockchain Security, was ranking #1 on Google after only 7 weeks being live.”
— Alejandra Lagos, IBM