Victoria Fryer

Victoria Fryer

My Content
December 1, 2022
Holiday Gift Ideas for Pizza-Obsessed People in Your Life

Holiday Gift Ideas for Pizza-Obsessed People in Your Life

It’s not always easy to pick the perfect gift — unless your recipient loves pizza. And chances are, they do: 3 billion pizzas are sold every year in the United States alone. What better way to say, “I see you, friend,” then to indulge them with a…

Oct 25 22October 25, 2022

Article at Pizza Need

The Post-Purchase Customer Experience: What it is, + How it Increases Retention and Loyalty

The Post-Purchase Customer Experience: What it is, + How it Increases Retention and Loyalty

If you want to increase brand loyalty, you have to remember — the customer experience doesn’t end at checkout. In fact, it’s just beginning. Every year thousands of retail brands thrive or die based on their ability to retain customers. ‍But the…

Oct 21 22October 21, 2022

Article at extend.com

Want to Scale Your Business? These 5 Ecommerce Growth Levers are Often Overlooked

Want to Scale Your Business? These 5 Ecommerce Growth Levers are Often Overlooked

Every business leader has to make strategic decisions in the context of broader market forces — that’s part of the job description. But those forces right now are particularly complex: economic uncertainty, rising ad costs, supply chain…

Sep 20 22September 20, 2022

Article at extend.com

Black Friday Ecommerce: Do These 8 Things Before BFCM Weekend

Black Friday Ecommerce: Do These 8 Things Before BFCM Weekend

After several bullish years for ecommerce and direct-to-consumer (DTC), the market is feeling the strain of inflation, supply chain woes, fluctuating consumer behavior, and global geopolitical unrest. “Unfortunately, for a lot of retailers, their…

Aug 26 22August 26, 2022

Article at extend.com

What is Shipping Protection? (+ See How it Benefits Merchants and Their Consumers)

What is Shipping Protection? (+ See How it Benefits Merchants and Their Consumers)

A delivery driver for a major shipping carrier was discovered last year to have dumped more than 300 boxes in a ravine in Alabama. And it wasn’t a first; he similarly dumped packages at least six times in total. While this kind of ship-stopping event…

Aug 03 22August 03, 2022

Article at extend.com

See What This Ecommerce Marketing Leader Says That Too Many Brands are Still Missing

See What This Ecommerce Marketing Leader Says That Too Many Brands are Still Missing

We sat down with Ryan Garrow, Director of Partnerships and Client Solutions at ecommerce digital agency Logical Position, to talk about the state of the industry in 2022: why CPCs are so high right now, the importance of first-party data, and the…

Jun 28 22June 28, 2022

Article at extend.com

How Modern is Your Product Protection Provider?

How Modern is Your Product Protection Provider?

Product protection has been around for a long time, in various forms. While the plans and companies that offer them have changed with time, most haven’t kept pace with rapidly evolving merchant needs and customer expectations. Programs aren’t…

May 17 22May 17, 2022

Article at extend.com

What Makes Extend Different? Why More Than 500 Merchants Trust Extend

What Makes Extend Different? Why More Than 500 Merchants Trust Extend

Too many people have had negative experiences with product protection: Plans that are difficult to understand or are outright misleadingOutdated claims resolution processes, including long hold times on the phone and/or saving receiptsTerms and…

Apr 28 22April 28, 2022

Article at extend.com

The Complete Guide to Value-Added Services

The Complete Guide to Value-Added Services

Ecommerce brands know how important it is to invest in the purchase funnel and conversion optimization, but the post-purchase experience too often gets left behind. Today’s environment is too competitive to forget about your customers after the sale.…

Apr 25 22April 25, 2022

Article at extend.com

Product Protection Plans: What You Need to Know About Extended Warranties and Accidental Damage

Product Protection Plans: What You Need to Know About Extended Warranties and Accidental Damage

The extended warranty market for consumer electronics alone is expected to grow to more than $59.52 billion by 2028. Yes, that’s nearly $60 billion in one vertical alone. For big retailers, offering extended warranties boosts profits, drives more…

Mar 29 22March 29, 2022

Article at extend.com

How Offering Product Protection Can Improve Your Path to Ecommerce Profitability

How Offering Product Protection Can Improve Your Path to Ecommerce Profitability

“Retailers must now recognize a few truths: all growth is not the same; unprofitable growth destroys value; and healthy, sustainable growth should be the goal.” — McKinsey analysts on ecommerce profitability Ecommerce is becoming more competitive by…

Mar 11 22March 11, 2022

Article at extend.com

Understanding COVID-19’s Impact on Ecommerce and Online Shopping Behavior

Understanding COVID-19’s Impact on Ecommerce and Online Shopping Behavior

By the second quarter of 2020, our lives as we knew them had changed significantly. But how have things changed 18+ months on? The lockdowns that were so rampant last year have lifted, and restaurants, movie theaters and gyms have largely reopened.…

Nov 12 21November 12, 2021

Article at The BigCommerce Blog

How to Select Shopping Cart Software: The Advice You Need to Make Your Choice

How to Select Shopping Cart Software: The Advice You Need to Make Your Choice

In three months, the U.S. retail industry vaulted 10 years ahead in terms of digital penetration. In other words — businesses and consumers alike have their eyes on ecommerce. If you’re looking for shopping cart software, you’ve already recognized…

Mar 29 21March 29, 2021

Article at The BigCommerce Blog

Ecommerce Timeline: Ecommerce Through the Decades

Ecommerce Timeline: Ecommerce Through the Decades

Victoria is a content marketing writer, researcher, and content project manager at BigCommerce. Specializing in writing and web content strategy, she previously spent eight years in public relations and marketing for Tier I research universities. She…

Jan 19 21January 19, 2021

Article at The BigCommerce Blog

Debunking Myths of SaaS (+ Why Software-as-a-Service is a Viable Option for Enterprise Business)

Debunking Myths of SaaS (+ Why Software-as-a-Service is a Viable Option for Enterprise Business)

Inside San Francisco’s largest convention center one March day in 2000, Siebel CRM Systems was hosting a huge conference. Outside, however, a small crowd was gathering, chanting, “Red rover, red rover, software is over,” and, “The internet is really…

Dec 07 20December 07, 2020

Article at The BigCommerce Blog

The History of SaaS: From Emerging Technology to Ubiquity

The History of SaaS: From Emerging Technology to Ubiquity

Find out how Open SaaS can ignite next-level growth. Get the Guide Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers. Download PDF When people think about the first…

Dec 07 20December 07, 2020

Article at The BigCommerce Blog

Charting a New Path Forward: How to Plan Your Ecommerce Investments for the Future

Charting a New Path Forward: How to Plan Your Ecommerce Investments for the Future

It’s not often that widespread change happens overnight, but that’s how it felt for much of the U.S. in mid-March 2020, when the World Health Organization first characterized COVID-19 as a pandemic. Nonessential brick-and-mortar storefronts closed…

Nov 19 20November 19, 2020

Article at The BigCommerce Blog

Critical Magento Security Vulnerabilities and How to Avoid Them

Critical Magento Security Vulnerabilities and How to Avoid Them

Migrate to BigCommerce to embrace flexibility and innovation without cost and complexity Make the Switch Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers. Download PDF September…

Jun 25 20June 25, 2020

Article at The BigCommerce Blog

Developing Your Ecommerce Site: How to Choose an Agency or Freelance Developer For Your Business

Developing Your Ecommerce Site: How to Choose an Agency or Freelance Developer For Your Business

Gone are the days of set-it-and-forget-it web design. Of course, there will always be the consumers who simply want to get online, buy the item they need, and then move on. But in an increasingly competitive marketplace, you’ll have to win the rest…

May 26 20May 26, 2020

Article at The BigCommerce Blog

Learning From COVID-19 to Look Ahead: How to Give Your Shoppers a Compelling Digital Experience

Learning From COVID-19 to Look Ahead: How to Give Your Shoppers a Compelling Digital Experience

More flexibility, faster go to market. See what BigCommerce can do for you. Start Your Free Trial Get The Print Version Tired of scrolling? Download a PDF version for easier offline reading and sharing with coworkers. Download PDF In times of crisis…

May 18 20May 18, 2020

Article at The BigCommerce Blog

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