How Brands Can Get Started With B2B PodcastingPodcasting is an increasingly popular form of content consumption that’s moving beyond niche status. Consumers not only listen to podcasts, they also form deep connections with the shows they enjoy. For brands, B2B podcasting is a powerful… Sep 01 23September 01, 2023Article at Managing Editor
What Is a Managing Editor?What Is the Role of a Managing Editor? What Skills Do You Need as a Managing Editor? Every publication needs someone who oversees the content calendar and makes sure content is vetted, edited and published. You might call this person a managing… Mar 15 23March 15, 2023Article at Managing Editor
5 Disadvantages of Content MarketingWe’re in the business of helping managing editors lead content marketing teams and move brands forward. We love content marketing. But every strategy has its limits, and we’d be doing you a disservice if we pretended there were no disadvantages of… Mar 01 23March 01, 2023Article at Managing Editor
Content Marketing During a CrisisContent marketing is a powerful tool for building awareness, attracting your target audience and moving them toward purchasing decisions. But did you realize that content marketing during a crisis can be the secret weapon that helps your brand live… Feb 27 23February 27, 2023Article at Managing Editor
What Domino's learned from imposing constraintsWhen you think about Domino's, you think about getting pizza quickly – 30 minutes or less. Domino's has also become known for technology, including flashy and fun concepts such as ordering with an emoji. And yet, even Domino's can struggle with how… May 28 19May 28, 2019Article at SmartBrief
Steve McKee's "Power Branding" and why brands can't forget about humans"Branding" has a way of bringing out the cynicism in people, especially when it comes to personal branding (see how the not-so-similar sites Gawker and Harvard Business Review recently gave the side eye to Tom Peters' manifesto "The Brand Called… May 26 16May 26, 2016Article at SmartBrief
40 Years Later, Heinz Still Doesn’t Understand McDonald’sLessons in supplier-buyer relations and alpha dogs You might have heard about this: McDonald’s dropping Heinz as a ketchup supplier because Heinz is now led by a former CEO of Burger King, not to mention that 3G Capital has stakes in both of the… Oct 26 13October 26, 2013Article at Medium
