How Brands Can Get Started With B2B PodcastingPodcasting is an increasingly popular form of content consumption that’s moving beyond niche status. Consumers not only listen to podcasts, they also form deep connections with the shows they enjoy. For brands, B2B podcasting is a powerful… Sep 01 23September 01, 2023Article at Managing Editor
What Is a Managing Editor?What Is the Role of a Managing Editor? What Skills Do You Need as a Managing Editor? Every publication needs someone who oversees the content calendar and makes sure content is vetted, edited and published. You might call this person a managing… Mar 15 23March 15, 2023Article at Managing Editor
5 Disadvantages of Content MarketingWe’re in the business of helping managing editors lead content marketing teams and move brands forward. We love content marketing. But every strategy has its limits, and we’d be doing you a disservice if we pretended there were no disadvantages of… Mar 01 23March 01, 2023Article at Managing Editor
Content Marketing During a CrisisContent marketing is a powerful tool for building awareness, attracting your target audience and moving them toward purchasing decisions. But did you realize that content marketing during a crisis can be the secret weapon that helps your brand live… Feb 27 23February 27, 2023Article at Managing Editor
James daSilva, on Leadership and Management ContentJames daSilva spends his days overseeing SmartBrief’s vast leadership and management content. In fact, James helped build SmartBrief into the content powerhouse it is today. But he didn’t start out as a marketer. Far from it. As a college student, he… Nov 13 18November 13, 2018Article at Managing Editor
