Shayna Wills

This July 12 and 13 is Amazon Prime Day, the company’s biggest sales event of the year! With a record amount of shoppers expected to flock to the Amazon website during the sales event, third-party sellers have a lot to cash in on.

Amazon offers several pay-per-click (PPC) advertising options that allow sellers to promote their products and brand within search results.

With over 1.9 million selling partners on Amazon, it shouldn’t come as a surprise that sales of counterfeit goods on the site are a legitimate concern.