Goliath, Sanrio Launch New Hello Kitty and Friends-Themed Suite Spaces LineThe new stackable sets feature beloved characters like Cinnamoroll, Pompompurin, and more. Sep 03 26September 03, 2026Article at toybook.com
Mattel Reveals Roberto Stanichi as New President, Chief Marketing and Brand OfficerThe company promoted Stanichi from his former role as Chief Global Brand Officer. Aug 04 26August 04, 2026Article at toybook.com
New in Town: The Office of Tiffany Birdsong Takes FlightDeirdre Cross and Jessica Aceti are introducing a new way to play. Jul 31 26July 31, 2026Article at toybook.com
Festive Finds: 10 Winter Holiday Toys to StockThese toys will find their way into stores and under trees this season. Jul 30 26July 30, 2026Article at toybook.com
Treats, Tricks, and Toys: 19 Spooky Products Hit the ShelvesRetailers can start stocking these Halloween-inspired products before the season lands in full. Jul 29 26July 29, 2026Article at toybook.com
Licensed to Sell: What’s New in Toys & GamesRetailers can stock these licensed collectibles, dolls, plush, and more. Jul 28 26July 28, 2026Article at toybook.com
Spin Master Expands Its Ms. Rachel Collection to Include Six New ToysSix new products focus on cognitive development, building motor skills, and more. Jul 20 26July 20, 2026Article at toybook.com
Stapelstein Introduces Water Lily Collection to North American MarketFollowing a European release, Stapelstein is bringing its Water Lily Collection to North America for a limited time. Jun 16 26June 16, 2026Article at toybook.com
Five Little Monkeys’ Mission to Curate CommunitySpecialty toy store Five Little Monkeys celebrates 25 years of serving the Bay Area. Jun 05 26June 05, 2026Article at toybook.com
Hasbro Expands Monopoly Collection with Formula 1 Board GameMonopoly F1 Edition features popular Formula 1 teams and circuits. May 20 26May 20, 2026Article at toybook.com
Mattel Adds Live-Action ‘Moana’ Dolls to Disney PortfolioThe new line includes fashion and collector dolls. May 15 26May 15, 2026Article at toybook.com
Shimmer the Glowworm Partners with Becker Associates, Anjar Co. for New Licensing ProgramThe IP will be represented at Licensing Expo next week. May 15 26May 15, 2026Article at toybook.com
MAGNA-TILES Introduces New Travel SetsEach Target-exclusive set includes 24 magnetic microMAGS tiles. May 14 26May 14, 2026Article at toybook.com
WOW! Stuff Adds ‘Star Wars’ Characters to Puppetronics CollectionThe new additions are available to preorder now on Amazon. May 08 26May 08, 2026Article at toybook.com
Timeless Toys Curates Special Collection for Mental Health Awareness MonthThe specialty store is launching a new initiative to help kids manage stress and anxiety through play. Apr 29 26April 29, 2026Article at toybook.com
The LEGO Group’s New ‘One Piece’ Collection Sets SailThe LEGO Group expands its current 'One Piece' catalog with six new sets inspired by Season 2 of the live-action show. Apr 10 26April 10, 2026Article at toybook.com
Building & Exploring: 16 Toys to Construct the FunFamilies can bond while they build these new toys. Mar 23 26March 23, 2026Article at toybook.com
23 New Toys That Are Adorable, Fashionable, AdventurousStock the shelves with new dolls and figures. Mar 23 26March 23, 2026Article at toybook.com
The LEGO Group, Merlin Entertainments Complete LEGO Discovery Centers Acquisition DealThe LEGO Group will add 29 centers to it's in-person retail portfolio. Mar 04 26March 04, 2026Article at toybook.com
Chronicle Books, Sesame Workshop Launch Multi-Year Publishing PartnershipNew picture books featuring Elmo, Grover, and more are on the way. Feb 27 26February 27, 2026Article at toybook.com