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The Copy Diagnosis
Reyes Castillo

Reyes Castillo

Most copy speaks to the head. I write to the part that decides.
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Email sequence: How to Be a REAL Success (spec sample)

Email sequence: How to Be a REAL Success (spec sample)

Spec sample. A promotional sequence for the How to Be a REAL Success program, written to the professional who suspects he is not reaching his potential and cannot name what is stopping him. The sequence names the blind spot before it names the offer.

Jan 06 25January 06, 2025

PDF at Authory

Email series: Master Emotions, Lead Better (spec sample)

Email series: Master Emotions, Lead Better (spec sample)

Spec sample. A ten-email series on emotional intelligence for leaders, written to the manager who is technically strong and keeps losing the room. Each email opens on a cost he has already paid rather than on the concept.

Jan 06 25January 06, 2025

PDF at Authory

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