If you can sell Syrah, you can sell anything (and vice versa)Selling Syrah-based reds crafted by famous producers can be like shooting fish in a barrel, but you can sell other Syrahs and wines by putting them in ideal culinary contexts. Oct 23 26October 23, 2026Article at Substack
Spicing things upA high altitude region in California recognizes its distinctive spice in the air. Oct 13 26October 13, 2026Article at Substack
Does terroir matter anymore?Perception of terroir can be so vexing, many wine professionals have been asking if it really matters. Oct 05 26October 05, 2026Article at Substack
Judging a wine by its calcareous content (not its cover)The best sommeliers taste, and appreciate, wines without preconception Sep 14 26September 14, 2026Article at Substack
Recently on other pages...Stories of equal interest to members of the restaurant and hospitality industry. Sep 12 26September 12, 2026Article at Substack
What is good wine? An old school Master Sommelier with actual hard-won restaurant experience muses on this fundamental yet indispensable question. Aug 26 26August 26, 2026Article at Substack
The big skinny on svelte Oregon ChardonnayAt long last, Chardonnays meant to typify "white Oregon," not Burgundy and nothing like California Aug 12 26August 12, 2026Article at Substack
Are mentors necessary?No. But yes, if it helps you to forge your own career path Jul 13 26July 13, 2026Article at Substack
Why wine sales in fine dining restaurants are at a crossroadsIf there is a reckoning to be had, this is probably a good time, before enthusiasm for wine sinks completely into oblivion Jun 29 26June 29, 2026Article at Substack
It does take a village (to be a successful sommelier)The stronger the team, the more successful a restaurant Jun 17 26June 17, 2026Article at Substack
ChangesTime may pass but no doubt my time as a wine professional has not Jun 12 26June 12, 2026Article at Substack
Revisiting the rules of thumb for restaurant wine managementDo the right things and success⏤both critical and financial⏤will come naturally May 25 26May 25, 2026Article at Substack
Why identifying sub-appellations on wine lists is more important than everThe minutiae of regions is all about guests' growing appreciation of wines expressing the typicity and authenticity of sense of place May 08 26May 08, 2026Article at Substack
Turning the worst wine trends into positive evolutionHow crazes for the most unfortunate wines can be turned into opportunities to promote good taste in restaurants Apr 28 26April 28, 2026Article at Substack
We need to talk about old vines⏤even in restaurantsOld vines are not just about the age of vineyards, but also increased consumer interest in sense of place and authenticity Apr 22 26April 22, 2026Article at Substack
What it takes to be a sommelier todayThe pay is negligible, but the job can be eminently satisfying Apr 08 26April 08, 2026Article at Substack
Great Pinot Noir is a state of mind, and placeThe great wines of the world are plenty diverse⏤it’s our minds that we need to diversify Mar 18 26March 18, 2026Article at Substack
Why consumers are everythingUnderstanding guests is the key to successful restaurateuring in these god-awful times Mar 09 26March 09, 2026Article at Substack
The right side of restaurant wine programsIf the purpose of restaurants has never changed, why haven’t most wine lists adjusted to that? Feb 25 26February 25, 2026Article at Substack
Benefit of the doubtConsumers (even wine consumers!) are a lot smarter than you think Feb 19 26February 19, 2026Article at Substack