Paula Andruss
pandruss@fuse.net | 513.967.8574 | Portfolio: https://authory.com/PaulaAndruss
Professional Experience
Contract Writer, Editor, Content Marketer
Concept, write, edit and manage strategic content across digital, brand and traditional channels. Working closely with stakeholders and subject matter experts, I turn complex ideas into clear, compelling copy that drives action.
Expertise in:
• Digital content: Blogs, web copy, landing pages, social, video scripts (SEO/GEO as needed)
• CRM: Email campaigns, newsletters, SMS, display and mobile ads
• Thought leadership: White papers, blogs, bylined articles, ghostwriting
• Experiential: Trade show and event marketing
• Brand strategy: Campaign concepting, product naming
• Editorial and communications: Magazine articles, press releases, OOH
Clients: Procter & Gamble, Kroger, General Electric, Johnson & Johnson, 84.51°, American Marketing Assn., Aha Media, Design Build Institute of America, Imagination Publishing, Pace Communications, USA Today, U.S. Dairy Export Council, U.S. Foods, U.S. Postal Service, UMR, USAA
Brands: Ethicon, Pampers, Iams, Olay, Clairol, Dole, Gillette, Kellogg’s, Sauza, Courvoisier, Tampax
Shattles Communications
Senior Writer
2017 - 2025
Campaign concepting, writing, editing and project management for award-winning healthcare marketing agency.
• Developed strategic communications for global healthcare clients, from executive messaging to sales collateral
• Interviewed stakeholders and distilled insights into targeted content for surgeons, administrators, and sales teams
• Translated complex clinical and commercial value propositions for HCPs and field reps
• Ensured regulatory compliance through close collaboration with legal and compliance teams
• Collaborated cross-functionally to deliver on time and within budget
LPK
Senior Copywriter
2014 - 2017
Developed strategic content for global brand design agency, strengthening brand visibility and driving consistent engagement across digital channels including blog posts, web copy, social media, case studies, newsletters and emails.
• Created and refined high-impact content including blogs, web copy, emails, case studies and social media
• Ghostwrote thought leadership articles to position agency leadership as industry voices
• Partnered with design and compliance teams to ensure cohesive messaging and regulatory accuracy
• Led marketing research and competitive audits to identify trends and inform content strategy
Crain's Chicago Business
Special Sections/Small Business Deputy Editor
1998 - 2000
Produced special reports in acclaimed weekly business journal. Technology, small business, real estate, healthcare, higher education and travel.
• Researched industry news and trends to identify content topics
• Assigned stories to freelance writers
• Edited stories, wrote supporting promotions
Technology
Google Workspace, Microsoft Office, Slack, Workfront, Asana, Trello, Gantt, Basecamp, Harvest, GenAI
Education
Indiana University, Bloomington, IN. Bachelor of Arts (B.A.) in Journalism.