Paula Andruss

pandruss@fuse.net | 513.967.8574 | Portfolio: https://authory.com/PaulaAndruss

Professional Experience

Contract Writer, Editor, Content Strategist

2000 - present

Concept, write, edit and manage client deliverables that build and engage audiences. Deliverables include blog posts, white papers, articles, web pages, case studies, newsletters, emails, social media posts and video scripts. Create influential content for companies including Procter & Gamble, Kroger and General Electric, and healthcare organizations ranging from Johnson & Johnson and major hospital systems to medical device manufacturers.

• Interview stakeholders to understand business goals and audience, then craft compelling messaging to reach them

• Analyze data to uncover trends and insights, then translate those findings into meaningful and impactful stories

• Distill complex information into easy-to-understand, relatable content

• Ensure content is consistent with brand voice and messaging strategy

• Optimize digital content for SEO

Freelance highlights:

• Newsletters highlighting innovation, product launches and surgical best practices for a global MedTech company

• Ghostwrite internal and external executive communications for Fortune 500 CPG company

• 100+ general-audience disease/condition pages for the online health library of a world-renowned medical center

• Video scripts to help healthcare plan members better navigate their benefits for a third-party administrator

• Blog posts, white papers, emails and paid media copy for the data arm of Kroger Co.

• Bylined articles for publications including USA Today, Entrepreneur, Woman’s Day and Parents

Additional Freelance Clients: American Marketing Assn., Aha Media, Design Build Institute of America, Imagination Publishing, Pace Communications, U.S. Dairy Export Council, U.S. Foods, UMR, USAA

Brands: Ethicon, Pampers, Iams, Olay, Clairol, Dole, Gilette, Kellogg’s, Sauza, Courvoisier, Tampax

Shattles Communications

Senior Writer

2017 - 2025

Campaign concepting, writing, editing and project management for award-winning healthcare marketing agency.

• Write and manage production of internal and external communications and collateral for global healthcare clients

• Ghostwrite executive communications and thought leadership posts

• Interview subject matter experts ranging from healthcare administrators and surgeons to patients and caregivers

• Communicate clients’ value proposition to a wide range of audiences, from surgeons and sales reps to patients

• Collaborate with project managers, designers and stakeholders to complete deliverables on time and budget

• Manage the entire content process from strategic briefs and outlines to review/revision cycles

LPK

Content Strategist

2014 - 2017

Create compelling content for marketing team of global brand design agency to elevate awareness and maintain a steady stream of visibility. Digital and social media content includes blog posts, web copy, social media, case studies, newsletters and emails.

• Write, edit and proof content across all communities and channels

• Collaborate as a ghostwriter on thought leadership articles

• Work with designers and compliance teams to ensure alignment of messaging visuals and copy

• Conduct digital/marketing research to identify trends and opportunities

Crain's Chicago Business

Special Sections/Small Business Deputy Editor

1998 - 2000

Produced special reports in acclaimed weekly business journal. Technology, small business, real estate, healthcare, higher education and travel.

• Researched industry news and trends to identify content topics

• Assigned stories to freelance writers

• Edited stories, wrote supporting promotions

Research Editor

1996 - 1998

Oversaw information-gathering, fact-checking and production of more than 30 industry rankings per year.

• Conducted research and personal interviews to present timely, compelling lists

• Supervised research assistant

Chicago Life

Managing Editor

1992 - 1996

Assisted publisher in all aspects of producing bi-monthly lifestyle supplement to the Chicago edition of the New York Times. Stories covered health and fitness, the environment, travel, personal finance and real estate.

• Developed story ideas and assigned articles to staff and freelancers; edited and fact-checked articles and rewrites

• Hired, trained, supervised interns

Education

Indiana University, Bloomington, IN. Bachelor of Arts (B.A.) in Journalism.

Home

Resume

Client List

Client List