Paula Andruss

pandruss@fuse.net | 513.967.8574 | Portfolio: https://authory.com/PaulaAndruss

Professional Experience

Contract Writer, Editor, Content Marketer

Concept, write, edit and manage strategic content across digital, brand and traditional channels. Working closely with stakeholders and subject matter experts, I turn complex ideas into clear, compelling copy that drives action.

Expertise in:

• Digital content: Blogs, web copy, landing pages, social, video scripts (SEO/GEO as needed)

• CRM: Email campaigns, newsletters, SMS, display and mobile ads

• Thought leadership: White papers, blogs, bylined articles, ghostwriting

• Experiential: Trade show and event marketing

• Brand strategy: Campaign concepting, product naming

• Editorial and communications: Magazine articles, press releases, OOH

Clients: Procter & Gamble, Kroger, General Electric, Johnson & Johnson, 84.51°, American Marketing Assn., Aha Media, Design Build Institute of America, Imagination Publishing, Pace Communications, USA Today, U.S. Dairy Export Council, U.S. Foods, U.S. Postal Service, UMR, USAA

Brands: Ethicon, Pampers, Iams, Olay, Clairol, Dole, Gillette, Kellogg’s, Sauza, Courvoisier, Tampax

Shattles Communications

Senior Writer

2017 - 2025

Campaign concepting, writing, editing and project management for award-winning healthcare marketing agency.

• Developed strategic communications for global healthcare clients, from executive messaging to sales collateral

• Interviewed stakeholders and distilled insights into targeted content for surgeons, administrators, and sales teams

• Translated complex clinical and commercial value propositions for HCPs and field reps

• Ensured regulatory compliance through close collaboration with legal and compliance teams

• Collaborated cross-functionally to deliver on time and within budget

LPK

Senior Copywriter

2014 - 2017

Developed strategic content for global brand design agency, strengthening brand visibility and driving consistent engagement across digital channels including blog posts, web copy, social media, case studies, newsletters and emails.

• Created and refined high-impact content including blogs, web copy, emails, case studies and social media

• Ghostwrote thought leadership articles to position agency leadership as industry voices

• Partnered with design and compliance teams to ensure cohesive messaging and regulatory accuracy

• Led marketing research and competitive audits to identify trends and inform content strategy

Crain's Chicago Business

Special Sections/Small Business Deputy Editor

1998 - 2000

Produced special reports in acclaimed weekly business journal. Technology, small business, real estate, healthcare, higher education and travel.

• Researched industry news and trends to identify content topics

• Assigned stories to freelance writers

• Edited stories, wrote supporting promotions

Technology

Google Workspace, Microsoft Office, Slack, Workfront, Asana, Trello, Gantt, Basecamp, Harvest, GenAI

Education

Indiana University, Bloomington, IN. Bachelor of Arts (B.A.) in Journalism.

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Resume

Client List

Functional Comfort USA Today