What "Green Eggs and Ham" can Teach us About Good Copy“I do not like green eggs and ham. I do not like them Sam I Am” Did you know that editor Bennett Cerf bet Dr Seuss that he couldn’t write a children’s book that used no more than 50 different words. Oct 12 24October 12, 2024Article at linkedin.com
Client feedback – solving the problemIf you’ve worked with clients for any length of time, you’ll have inevitably received feedback or suggestions that don’t align with the strategy, affect the user experience, cause a development issue, or result in a budget overrun. In cases like Oct 12 24October 12, 2024Article at linkedin.com
Creativity Squared: Coming up with the Worst Idea Possible to Spark Something Brilliant with Natalie Howells | LBBOnlineLittle Black Book, Armadillo's lead copywriter on surrounding yourself with colour, knitting and why vague feedback tends to stifle creativity May 16 23May 16, 2023Article at lbbonline.com
People in Disguise | Bristol Creative IndustriesBy Natalie Howells, Lead Copywriter at Armadillo Feb 10 23February 10, 2023Article at bristolcreativeindustries.com
How to Write an Original Fantasy NovelAlmost every fantasy novel or series contains tropes — they exist for a reason. But if you want to make your novel stand out, there are a… Apr 12 19April 12, 2019Article at writingcooperative.com
Agency versus In-house — Thoughts from the Front LinesAdvice on navigating the thrills and spills of both Nov 29 18November 29, 2018Article at The Startup
The Psychology of The Consumer —Today’s Marketing JourneyConsumer psychology is a fascinating topic. It’s the reason supermarkets place the items with the highest profit value at eye-height or on… Sep 17 18September 17, 2018Article at The Startup
