Natalie Howells

Case study for ward-winning work (note: the work and the case study were written by me)

“I do not like green eggs and ham. I do not like them Sam I Am” Did you know that editor Bennett Cerf bet Dr Seuss that he couldn’t write a children’s book that used no more than 50 different words.

If you’ve worked with clients for any length of time, you’ll have inevitably received feedback or suggestions that don’t align with the strategy, affect the user experience, cause a development issue, or result in a budget overrun. In cases like

Little Black Book, Armadillo's lead copywriter on surrounding yourself with colour, knitting and why vague feedback tends to stifle creativity

'The idea that data is just people in disguise is a nice sentiment, but does it really matter', writes Armadillo's Natalie Howells I recently wrote about how data and creativity work together. When I shared that post on LinkedIn, one of the comments…

Little Black Book, The senior copywriter at CRM agency Armadillo on being creative within constraints, opportunities to make customers feel loved and why they don’t mind helpful use of their data

Little Black Book, Armadillo CRM creates engaging and fun experience through boundary-pushing email