Mira McKee

Follow along in this article, where we’ll unpack the in’s and out’s of creator accounts, how they differ from the other types of Instagram accounts, and what happens when you switch to a creator account (aka, some of the benefits that come from…

Instagram has grown to become one of the most popular social media platforms, with over one billion monthly active users. Many people have leveraged this platform for influencer marketing to showcase their personal life updates, as well as their…

The rise of social media platforms such as Instagram has made it easier than ever for anyone to become a digital creator. In fact, Instagram has become the go-to platform for many creators to showcase their work and connect with their audience…

One of the first steps that most amateur content creators take when diving into the world of Instagram influencer marketing is establishing themselves as a “creator account.” What is a “creator account?” It’s an Instagram profile type specifically…

What Is Lionize? Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while…

The realm of influencer marketing is a constantly changing one, with new creators, platforms, regulations, and trends emerging all the time. But, fear not! Our team of influencer marketing experts dove into top trends that have been happening in the…

Social media influencer marketing are an increasingly popular method brands use to reach their audiences. Online content creators called influencers have become a great vehicle for spreading branded messages for several reasons. One is that they’re…

Many people wonder if hiring an influencer is worth it. Statistics show that it is. ‍ For one thing, according to Influencer Marketing Hub, 61% of consumers trust influencer recommendations, compared to only 38% who trust content produced by brands.…

The popular photo- and video-sharing platform, Instagram, is widely considered to be the top platform for influencer marketing. But if you’re struggling to use Instagram’s branded content tools to optimize paid Instagram marketing promotions, you’re…

What Is Lionize? Lionize helps brands and agencies unlock the full potential of Influencer Marketing. Our A to Z solution manages every aspect of the Influencer Marketing process for you. With our software, you will save time and money while…

Generally, when looking to form a partnership with an Instagram influencer, you should start by researching influencers in your niche. Look for content creators who align with your brand and have a following that could be interested in your product.…

All around the world today, brands large and small are putting together their digital marketing strategy for the year. The ones on top of the most cost-effective strategies will be trying to find a way to implement influencer marketing into their…

Once your marketing team has conducted influencer marketing research and found a relevant and in-budget content creator to work with, it’s time to reach out. ‍ But how do you ask influencers to collaborate? ‍ In this blog, we’ll walk through the most…

Brands have figured out that the way they should be targeting millennials, Gen Z, and tech-savvy members of older generations, is through the channels they are already spending time on online. And it’s not just important where they’re spending time…

Photo and video-sharing app, Instagram, has had quite the journey to the top of the social media platform totem pole. Released in October 2010, after only eight weeks of development, the platform saw massive success in its early days. In fact, it…

Social media has forever changed how we use the internet, consume media, and think about buying products. Content creators, also known as “influencers,” have emerged on all major platforms and now play a significant role in the marketing landscape as…

Brands have been working with celebrities for ad spots and endorsements for years now, but today, there are millions of people online who could be considered some kind of star, even if their reach only qualifies them as a “micro-celebrity.” ‍ This…

To understand the rise of the influencer, aka the microcelebrity, and their place amongst influencer marketing; let’s take a look back at the history of fame as we know it. ‍ The earliest “celebrities” date back to early Rome, where rulers,…

A cornerstone of social media marketing is the ability to track, monitor, and analyze key metrics in real time. For example, reach describes the number of people who see your content and impressions indicate the number of times people saw your…

Franc Carreras, a brand marketer who spent his career creating massive online audiences for large brands and musical artists, gave a TEDx Talk in 2017 entitled The Secret to Online Influence. In it, he reveals that the most important element to…