Melanie Butler

The Australian Ballet is one of the world’s premier ballet companies and has delivered extraordinary performances for over 60 years across Australia.

I planned and wrote the advertising copy for this 2025 production, including all campaign materials, venue websites, print, and TV/Radio scripts. Ten years since its spectacular premiere, David McAllister’s opulent production, The Sleeping Beauty, re

I planned and wrote the advertising copy for this 2025 production, including all campaign materials, venue websites, print, and TV/Radio scripts. Sir Kenneth MacMillan’s tragic romance Manon is a powerful classical ballet of true love vs ambition.

I wrote the copy for this A4 print flyer used to promote The Australian Ballet's 2025 production of CARMEN as part of its marketing campaign.

An example from the email campaign I designed and wrote for The Australian Ballet's 2025 production of Carmen. The goal: to generate single ticket purchases by attracting a new audience and highlighting the intensity of this modern interpretation.

An example from the email campaign I designed and wrote for The Australian Ballet's 2025 production of Nijinsky. The goal: to generate single ticket purchases by attracting a new audience and challenging their perception of the ballet.

I wrote the copy for this A4 print flyer used to promote The Australian Ballet's 2025 production of NIJINSKY as part of its marketing campaign.

An example from the email campaign I designed and wrote for The Australian Ballet's 2025 production of Nijinsky. The goal: to generate single ticket purchases by attracting a new audience and challenging their perception of the ballet.

An example from the email campaign I designed and wrote for The Australian Ballet's 2025 production of Carmen. The goal: to generate single ticket purchases by attracting a new audience and highlighting the intensity of this modern interpretation.