About Mel | Premium Copywriter & Content Strategist for Purposeful, Growing Organisations

I write words for you. Words that connect, excite and sell.

You know... that task that requires time, patience and concentration. Words you don't have time to write. Because you have a billion other things to do.

But without them, you don't have a chance out there in Businessworldᵀᴹ.

So what do we do first? We think like your dream customer. Let me explain:

You know why you're selling something. But do your customers?

We're human. We like to know what's in it for us. And quick.

A great writer knows how to use the right words to grab attention, evoke a feeling and prescribe a tailored solution to your target market's pain in a nanosecond. Because that's all we have to get them to stick around long enough to build a connection.

Well, it's a bit more than that. You've got human psychology, a swathe of copywriting approaches, specific goals and different platforms to throw into the mix. Add to that a heap of strategy, a glug of market info, and a generous sprinkling of personality, and you've got one sweet, golden-crusted recipe for marketing success.

That's what I do. No, that's what I LOVE to do for business.

I guide business owners to help them understand the importance of clear comms and write better copy.

Through my copywriting micro-agency, Word Atelier, I guide business owners to help them understand the importance of clear communication and how to write better copy.

I love writing:

– Brand Voice and Identity Guidelines

– Content Strategies

– Web Copy

– Email Sequences

– Campaign Copy

– Blogs & Articles

...and if you're building your company or personal brand:

– Business Profiles & Personal Bios.

I bring sparkly professionalism to all my work because authenticity sells.

I bring sparkly professionalism to every project because authenticity sells.

While I am based in Melbourne, Australia, I am open to working across all time zones and have extensive experience in the UK and US markets.


If you've got big plans, then you're exactly who I love to work with.

Want to find out more? Get in touch or check out my portfolio here!