LYNDSEY SUMMERS
McKenzie, TN 38201 • (731) 697-3543 • lyndseysummers21@outlook.com

EDUCATION
The University of Tennessee, Knoxville, College of Communication & Information
Bachelor of Science in Communications | GPA: 3.76 | Graduation: May 16, 2025
Major: Journalism & Media | Minor: Advertising & Public Relations, English

PROFESSIONAL EXPERIENCE
Tri-County Publishing, d.b.a. The McKenzie Banner, McKenzie, Tennessee
News Reporter, Photojournalist, Social Media Coordinator | July 2025-Present

Report and photograph community events, including public meetings, festivals, and business openings.
Gather and share real-time information for The Banner’s website and social media pages.
Communicate with local officials via email and phone calls to ensure clear and accurate reporting.
Coordinate and schedule Facebook and Instagram content, including news features and archival posts.
Design captivating, branded social media templates for news content using Canva.
Edit photos using Lightroom, Photoshop and Affinity Photo.

Seasonal Intern (Summer/Winter) | May 2021 – August 2023

Reported and photographed community news, including business ribbon-cuttings and local feature stories.
Designed print and digital advertisements using Canva and Adobe InDesign.

UT Knoxville Division of Student Life, Knoxville, Tennessee
Social Media Intern II | October 2024 – Present

Collaborated and led a team of interns brainstorming and developing content and copy for social media.
During the 24-25 school year I helped increase Instagram engagements by 234%, grow our audience by75%, and increase video views by 96%.
Created a Canvas course on Canva and social strategies to guide incoming interns.
Attended on-campus events and posted live Instagram content.
Aided in data collection for Business Analyst Interns using Sprout Social and observational data.

Social Media Intern I | August 2023 – October 2024

Collaborated amongst a team of students and staff to develop social media content for @utkstudentlife on Facebook, Instagram, and LinkedIn.
Created and implemented the “This Week on Rocky Top” weekly event.
calendar campaign on Instagram, which earns 10k impressions on average.
Drafted original content for web blog posts and the division’s seasonal Impact Report magazine.
Drafted informational emails for on-campus partners using Emma Email Marketing software.

Sundress Academy for the Arts, Hybrid; Knoxville, Tennessee
Editorial Intern | June 2024 – January 2025

Produced promotional materials for literary readings and writing workshops.
Identified nonprofits to target for SAFTA’s community outreach program.
Proctored and crafted scripts for online writing workshops and Poetry “XFits.”
Wrote blog posts for Sundress’s WordPress account.

WUTK 90.3 The Rock, Knoxville, Tennessee
Student Deejay | September 2021 – December 2021

Served as an on-air radio personality, sharing local music and events.
Delivered nightly concert calendars and hosted weekly giveaways.

ORGANIZATIONS
CCI First Generation Alliance, January 2022 – May 2025

Coordinated and advertised meetings in which first-generation college
students in the College of Communication and Information could seek mentorship from students and faculty.

Academy of Global Scholars, August 2021 – May 2022

Studied Spanish and Latin American culture, leading to an immersion experience in San José, Costa Rica, alongside a cohort of first-generation college students.
Volunteered at several sites, planting new flowers at a public park and sorting through fruits at a food pantry.
Sat in Latin American history classes taught by Universidad Veritas lecturers.

Campus Events Board - Arts and Culture Committee, January 2022 – May 2022

Planned, budgeted and managed events on campus that encouraged students to embrace arts and culture.

SKILLS & Certifications

Core Skills: Digital Communications, Written and Verbal Storytelling, Photography, Graphic Design, Multimedia Editing, Social Media Strategy, Event Promotion, Interpersonal Skills, Brand Storytelling.
Tools: Canva, Adobe Suite, CapCut, iMovie, Sprout Social, ClickUp, Google Suite, Meta Business Suite, WordPress, Emma Email Marketing, MailChimp, Microsoft Office.
Certifications & Training: Google Analytics 4 Certified | Jon Schallert Destination Business Bootcamp (2025) | Student Social Media Academy Graduate (2023).

References available upon request.

Lyndsey Summers

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