LYNDSEY SUMMERS
McKenzie, TN 38201 • (731) 697-3543 • lyndseysummers21@outlook.com

EDUCATION
The University of Tennessee, Knoxville, College of Communication & Information 
Bachelor of Science in Communications | GPA: 3.76 | Graduation: May 16, 2025
Major: Journalism & Media | Minor: Advertising & Public Relations, English 

PROFESSIONAL EXPERIENCE
Tri-County Publishing, d.b.a. The McKenzie Banner, McKenzie, Tennessee
News Reporter, Photojournalist, Social Media Coordinator | July 2025-Present

• Report and photograph community events, including public meetings, festivals, and business openings.
  
• Gather and share real-time information for The Banner’s website and social media pages.
  
• Communicate with local officials via email and phone calls to ensure clear and accurate reporting.
• Coordinate and schedule Facebook and Instagram content, including news features and archival posts.
  
• Design captivating, branded social media templates for news content using Canva.
  
• Edit photos using Lightroom, Photoshop and Affinity Photo.

Seasonal Intern (Summer/Winter) | May 2021 – August 2023

• Reported and photographed community news, including business ribbon-cuttings and local feature stories.
• Designed print and digital advertisements using Canva and Adobe InDesign.
  

UT Knoxville Division of Student Life, Knoxville, Tennessee
Social Media Intern II | October 2024 – Present

• Collaborated and led a team of interns brainstorming and developing content and copy for social media.
  
• During the 24-25 school year I helped increase Instagram engagements by 234%, grow our audience by75%, and increase video views by 96%.
• Created a Canvas course on Canva and social strategies to guide incoming interns.
• Attended on-campus events and posted live Instagram content.
• Aided in data collection for Business Analyst Interns using Sprout Social and observational data.
  

Social Media Intern I | August 2023 – October 2024

• Collaborated amongst a team of students and staff to develop social media content for @utkstudentlife on Facebook, Instagram, and LinkedIn.
• Created and implemented the “This Week on Rocky Top” weekly event.
  
• calendar campaign on Instagram, which earns 10k impressions on average.
• Drafted original content for web blog posts and the division’s seasonal Impact Report magazine.
• Drafted informational emails for on-campus partners using Emma Email Marketing software.

Sundress Academy for the Arts, Hybrid; Knoxville, Tennessee
Editorial Intern | June 2024 – January 2025

• Produced promotional materials for literary readings and writing workshops.
• Identified nonprofits to target for SAFTA’s community outreach program.
• Proctored and crafted scripts for online writing workshops and Poetry “XFits.”
• Wrote blog posts for Sundress’s WordPress account.
  

WUTK 90.3 The Rock, Knoxville, Tennessee
Student Deejay | September 2021 – December 2021

• Served as an on-air radio personality, sharing local music and events.
• Delivered nightly concert calendars and hosted weekly giveaways.

ORGANIZATIONS
CCI First Generation Alliance, January 2022 – May 2025

• Coordinated and advertised meetings in which first-generation college
  
• students in the College of Communication and Information could seek mentorship from students and faculty.

Academy of Global Scholars, August 2021 – May 2022

• Studied Spanish and Latin American culture, leading to an immersion experience in San José, Costa Rica, alongside a cohort of first-generation college students.
• Volunteered at several sites, planting new flowers at a public park and sorting through fruits at a food pantry.
• Sat in Latin American history classes taught by Universidad Veritas lecturers.

Campus Events Board - Arts and Culture Committee, January 2022 – May 2022

• Planned, budgeted and managed events on campus that encouraged students to embrace arts and culture.

SKILLS & Certifications

• Core Skills: Digital Communications, Written and Verbal Storytelling, Photography, Graphic Design, Multimedia Editing, Social Media Strategy, Event Promotion, Interpersonal Skills, Brand Storytelling.
• Tools: Canva, Adobe Suite, CapCut, iMovie, Sprout Social, ClickUp, Google Suite, Meta Business Suite, WordPress, Emma Email Marketing, MailChimp, Microsoft Office.
• Certifications & Training: Google Analytics 4 Certified | Jon Schallert Destination Business Bootcamp (2025) | Student Social Media Academy Graduate (2023). 

References available upon request.