PROFESSIONAL SUMMARY
Creative and data-driven marketing professional with experience in nonprofit communications, digital strategy, and event promotion. Skilled in developing and executing high-impact email and digital campaigns that elevate brand visibility and audience engagement. Recognized as an Emerging Leader in the YMCA Movement for innovative storytelling, strategic collaboration, and expanding community reach. Passionate about crafting mission-aligned marketing that connects people with experiences, culture, and community.
EDUCATION
M.S. Global Marketing Management | Boston University | Sept '25 – May '27
B.A. Political Science, Summa Cum Laude | Kent State University | Aug '19 – May '23
PROFESSIONAL EXPERIENCE
Digital Media Coordinator | YMCA of Greenville – Greenville, SC | Dec '23 – Present
- Lead digital and email marketing campaigns across multiple branches, reaching over 5 million users in one year.
- Develop and design branded assets for digital and print, ensuring alignment with organizational standards and campaign goals.
- Manage cross-channel communications (email, social, web, and print) to drive engagement, event attendance, and donor participation.
- Translate concepts and program objectives into polished, on-brand marketing materials that support membership, fundraising, and events.
- Monitor and analyze campaign performance using Google Analytics, Hootsuite, and Constant Contact to guide future strategy.
- Collaborate with leadership, vendors, and community partners to maintain cohesive brand storytelling and optimize marketing efforts.
Communications Intern | World YWCA – Geneva, Switzerland | Jan '23 – May '23
- Coordinated multi-channel digital campaigns supporting international advocacy initiatives
- Provided insights and recommendations to optimize audience engagement and align strategy with global goals
- Strengthened internal communication by translating data insights into actionable storytelling across regions
Events Intern | Chief Executives Organization – D.C. | Jan '22 – May '22
- Supported high-profile executive events by managing vendor relationships, logistics, and communications with 500+ attendees
LEADERSHIP & PROGRAMS
Chair, Logistics & Production Committee | Southeast YMCA REMLE Conference
- Led planning for a multi-state regional leadership conference, managing production, logistics, budgets, AV needs, and keynote selection
- Coordinated volunteers, vendors, and cross-functional teams to deliver a successful multi-day program
Member, Meeting Planners International | Kentucky Bluegrass Chapter
- Participating in professional development workshops and networking events focused on advancing best practices in event planning and nonprofit engagement
Emerging Leader Nominee | Southeast Regional YMCAs | October 2025
- Recognized as an emerging leader within the YMCA network for outstanding contributions to communications, community engagement, and organizational growth.
CERTIFICATIONS
Event Planning and Meeting Management Certificate | University of Georgia
ADDITIONAL EXPERIENCE
Freelance Wedding Planner
- Planned and executed weddings ranging from intimate destination ceremonies to large-scale receptions of 250+ guests
- Coordinated vendor relationships, budgets, and run-of-show timelines; managed all day-of event logistics
SKILLS
- Digital Strategy & Client Account Management
- Campaign Planning & Roadmapping
- Marketing Analytics & Reporting (Google Analytics, Hootsuite)
- CRM & Email Marketing (Constant Contact, Donor Perfect)
- Client Relationship Building & Communication
- Strategic Storytelling & Content Development
- Cross-Functional Team Leadership
- Adobe Creative Suite, Canva, Microsoft 365