PROFESSIONAL SUMMARY

Creative and data-driven marketing professional with experience in nonprofit communications, digital strategy, and event promotion. Skilled in developing and executing high-impact email and digital campaigns that elevate brand visibility and audience engagement. Recognized as an Emerging Leader in the YMCA Movement for innovative storytelling, strategic collaboration, and expanding community reach. Passionate about crafting mission-aligned marketing that connects people with experiences, culture, and community.

EDUCATION

M.S. Global Marketing Management | Boston University | Sept '25 – May '27

B.A. Political Science, Summa Cum Laude | Kent State University | Aug '19 – May '23

PROFESSIONAL EXPERIENCE

Digital Media Coordinator | YMCA of Greenville – Greenville, SC | Dec '23 – Present

Lead digital and email marketing campaigns across multiple branches, reaching over 5 million users in one year.
Develop and design branded assets for digital and print, ensuring alignment with organizational standards and campaign goals.
Manage cross-channel communications (email, social, web, and print) to drive engagement, event attendance, and donor participation.
Translate concepts and program objectives into polished, on-brand marketing materials that support membership, fundraising, and events.
Monitor and analyze campaign performance using Google Analytics, Hootsuite, and Constant Contact to guide future strategy.
Collaborate with leadership, vendors, and community partners to maintain cohesive brand storytelling and optimize marketing efforts.

Communications Intern | World YWCA – Geneva, Switzerland | Jan '23 – May '23

Coordinated multi-channel digital campaigns supporting international advocacy initiatives
Provided insights and recommendations to optimize audience engagement and align strategy with global goals
Strengthened internal communication by translating data insights into actionable storytelling across regions

Events Intern | Chief Executives Organization – D.C. | Jan '22 – May '22

Supported high-profile executive events by managing vendor relationships, logistics, and communications with 500+ attendees

LEADERSHIP & PROGRAMS

Chair, Logistics & Production Committee | Southeast YMCA REMLE Conference

Led planning for a multi-state regional leadership conference, managing production, logistics, budgets, AV needs, and keynote selection
Coordinated volunteers, vendors, and cross-functional teams to deliver a successful multi-day program

Member, Meeting Planners International | Kentucky Bluegrass Chapter

Participating in professional development workshops and networking events focused on advancing best practices in event planning and nonprofit engagement

Emerging Leader Nominee | Southeast Regional YMCAs | October 2025

Recognized as an emerging leader within the YMCA network for outstanding contributions to communications, community engagement, and organizational growth.

CERTIFICATIONS

Event Planning and Meeting Management Certificate | University of Georgia

ADDITIONAL EXPERIENCE

Freelance Wedding Planner

Planned and executed weddings ranging from intimate destination ceremonies to large-scale receptions of 250+ guests
Coordinated vendor relationships, budgets, and run-of-show timelines; managed all day-of event logistics

SKILLS

Digital Strategy & Client Account Management
Campaign Planning & Roadmapping
Marketing Analytics & Reporting (Google Analytics, Hootsuite)
CRM & Email Marketing (Constant Contact, Donor Perfect)
Client Relationship Building & Communication
Strategic Storytelling & Content Development
Cross-Functional Team Leadership
Adobe Creative Suite, Canva, Microsoft 365

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Performance Data and Certificate