I've conceived and implemented content strategies to achieve growth and engagement for audiences ranging from niche and regional to general and global. See below for a few examples and click on the accompanying links for the full stories.
The New York Times: Driving sustainable audience growth through evergreen engagement
- Role: Senior Digital Editor, Travel | The New York Times
- Target audience: Global news consumers and travel enthusiasts; B2C
- Challenge: Evergreen journalism wasn’t being fully leveraged across platforms to drive sustained engagement.
- Objective: Increase reach while improving depth, loyalty, and repeat engagement.
Read more.
Quanta: Scaling audience growth for complex science journalism through social-first strategy
- Role: Content Strategist (Contract) | Quanta Magazine
- Target audience: Science news consumers and research communities; B2C
- Challenge: Deeply reported, high-quality science journalism wasn’t reaching its full potential on social platforms, particularly given the complexity of the subject matter.
- Objective: Expand audience reach, increase engagement, and drive meaningful referral traffic from social media — without compromising editorial rigor.
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Springwise: Building a niche audience through SEO- and newsletter-led growth
- Role: Managing Editor | Springwise
- Target Audience: Global business leaders and entrepreneurs; B2B/B2C
- Challenge: Strong niche editorial content wasn’t being fully leveraged across search and email to drive sustained growth.
- Objective: Increase reach and engagement among business leaders and entrepreneurs while preserving focus and relevance.
Read more.