I've conceived and implemented content strategies to achieve growth and engagement for audiences ranging from niche and regional to general and global. See below for a few examples and click on the accompanying links for the full stories.

The New York Times: Driving sustainable audience growth through evergreen engagement

Role: Senior Digital Editor, Travel | The New York Times
Target audience: Global news consumers and travel enthusiasts; B2C
Challenge: Evergreen journalism wasn’t being fully leveraged across platforms to drive sustained engagement.
Objective: Increase reach while improving depth, loyalty, and repeat engagement.

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Quanta: Scaling audience growth for complex science journalism through social-first strategy

Role: Content Strategist (Contract) | Quanta Magazine
Target audience: Science news consumers and research communities; B2C
Challenge: Deeply reported, high-quality science journalism wasn’t reaching its full potential on social platforms, particularly given the complexity of the subject matter.
Objective: Expand audience reach, increase engagement, and drive meaningful referral traffic from social media — without compromising editorial rigor.

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Springwise: Building a niche audience through SEO- and newsletter-led growth

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Case Studies

Case Studies: Audience Development