At Quanta Magazine, deeply reported, high-quality science journalism wasn’t reaching its full potential on social platforms. Learn how I expanded audience reach, increased engagement, and drove referral traffic — without compromising editorial rigor.

At the New York Times, evergreen journalism wasn’t being fully leveraged across platforms to drive sustained engagement. Here's how I increased reach while improving depth, loyalty, and repeat engagement.

Part of my remit after joining Springwise was to overhaul its newsletter and SEO strategy to increase engagement with a niche yet influential audience of global business professionals.