Dear Tics, and Other Unnecessary Copy Leeches
A Write Label training piece on identifying and eliminating crutch words, verbal tics, and filler from advertising copy. Uses humor and personal anecdote to make the case for tighter self-editing before submission.
PDF at Write Label (Internal Training Article)
Tone And Creativity
A Write Label training piece on crafting sound effects that hit the Goldilocks sweet spot, specific enough for production teams to replicate, abstract enough to leave room for interpretation. Draws on playwriting experience and classroom exercises.
PDF at Write Label (Internal Training Article)
Just Right Sound Effects (or WWGD?)
A Write Label training piece on crafting sound effects that hit the Goldilocks sweet spot — specific enough for production teams to replicate, abstract enough to leave room for interpretation. Draws on playwriting experience and classroom exercises.
PDF at Write Label (Internal Training Article)