The Hallucination of AI-Generated Copy: What Editing Thousands of Ads Revealed
A December 2025 essay drawing on six years of editing 40,000+ advertising scripts to examine where AI-generated copy fails, why automotive ads expose its limits most clearly, and what the industry risks losing in the trade for efficiency.
Jun 07 26June 07, 2026
PDF at Jon-Marc McDonald
Advertising Copy Samples
A curated selection of radio and television advertising scripts for national, regional, and local campaigns across diverse industries: wedding, medical, legal, hospitality, and more. Client names redacted per NDA. Written and edited at Write Label,
Jun 05 26June 05, 2026
PDF at Write Label
Dear Tics, and Other Unnecessary Copy Leeches
A Write Label training piece on identifying and eliminating crutch words, verbal tics, and filler from advertising copy. Uses humor and personal anecdote to make the case for tighter self-editing before submission.
Jun 05 26June 05, 2026
PDF at Write Label (Internal Training Article)
Tone And Creativity
A Write Label training piece on crafting sound effects that hit the Goldilocks sweet spot, specific enough for production teams to replicate, abstract enough to leave room for interpretation. Draws on playwriting experience and classroom exercises.
Jun 05 26June 05, 2026
PDF at Write Label (Internal Training Article)
Just Right Sound Effects (or WWGD?)
A Write Label training piece on crafting sound effects that hit the Goldilocks sweet spot — specific enough for production teams to replicate, abstract enough to leave room for interpretation. Draws on playwriting experience and classroom exercises.
Jun 05 26June 05, 2026
PDF at Write Label (Internal Training Article)
Relatively Conscious: the Enduring Rage of Baldwin and the Education of a White Southern Baptist Queer
Published in the James Baldwin Review (Manchester University Press, 2016), this dispatch explores, through memoir and the words of James Baldwin, how a white Southern Baptist queer found rage, recognition, and redemption in Baldwin's enduring truth.
Jun 07 26June 07, 2026
PDF at James Baldwin Review
Loretta Doesn't Know - Columbia Thesis
A historical fiction essay portraying Jimmy, a man shaped by abuse, alcoholism, and survival, and Loretta, the mother who once knew exactly how his story would end — and has since forgotten everything, including that she knew.
Jun 07 26June 07, 2026
PDF at Columbia University
Metropolitan Review
Editor, Metropolitan Review McDonald visits the 149th St. New York City Subway station, where ibn Kenyatta's arrest began, interrogating his right to tell a Black man's story while honoring Kenyatta's refusal to trade conscience for freedom. pp 34-3
Jun 05 26June 05, 2026
PDF at Metropolitan Review