A Write Label training piece on identifying and eliminating crutch words, verbal tics, and filler from advertising copy. Uses humor and personal anecdote to make the case for tighter self-editing before submission.
PDF at Write Label (Internal Training Article)
A Write Label training piece on identifying and eliminating crutch words, verbal tics, and filler from advertising copy. Uses humor and personal anecdote to make the case for tighter self-editing before submission.
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