Hilary George-Parkin

From a $225 million USC complex to the WNBA's new player studios, teams across every league are rethinking what a locker room is for.

An adult-content platform has become one of the more reliable sponsors in pro sports for athletes who can't cover the cost of competing.

The Olympic rings tattoo is a hard-won badge of honor for athletes competing at the highest level—no gold medal required.

Thousands of crystals, weeks of labor, and price tags that rival designer gowns—all for a dress you’ll see for four minutes.

NHL players can finally ditch the suit and tie. Now fashion has arrived in hockey in the same vein as NBA and WNBA tunnel walks.

What started as ice baths has evolved into a multibillion-dollar industry. The longer athletes can play, the more they can cash in.

Private chefs are the unsung architects of player performance, balancing science, taste, and the demands of professional football.

As the league grows, so too does the network of professionals shaping how players look, feel, and perform.

The US Open’s Honey Deuce brings in more than $12 million. But its success, and that of its counterparts, is measured in more than sales.

Pros—and even amateurs—are partnering with high-end jewelers to create custom pieces with six-figure price tags and a lot of flash.

The gold crown logo is ubiquitous in the professional tennis world, where Rolex sponsors all four Grand Slams.

Amazon has a solution to the overpackaging problem.

How designers thread the needle to create cohesive looks for women’s sports under immense pressure and limited time frames.

Louis Vuitton’s high-flying parent company is making long-term deals in Formula One, professional soccer, and beyond.

"I think some people view it as armor," says the creator and collector. "I'm not trying to keep anyone away as much as I'm just trying to let the right people in."

As a leader in the metals recycling industry for more than a century, Schnitzer Steel is providing the key metals to manufacture electric vehicles, renewable energy infrastructure, and the technologies that support a low-carbon future.

Behind the scenes with the perfect (and perfectly groomed) pups at the canine event of the year.

Iconic brands including Coors and Jello-O are revitalising themselves to win over new audiences as consumer tastes change.

Atkore is setting employees up for success—and producing results.

Come to the bargaining table prepared with these strategies and you’ll be able to navigate even the most challenging of negotiations, says professor Geoffrey Leonardelli.