Hilary George-Parkin

My Content
Retail and E-Commerce
Supply Chains & Sustainability
Legal
Business and Leadership
Finance & Investing
How to solve for the box-inside-a-box issue

How to solve for the box-inside-a-box issue

Amazon has a solution to the overpackaging problem.

Jul 24 25July 24, 2025

Article at vox.com

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

How Rolex Paved the Way for Luxury’s Love Affair With Tennis

The gold crown logo is ubiquitous in the professional tennis world, where Rolex sponsors all four Grand Slams.

May 25 25May 25, 2025

Article at frontofficesports.com

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

LVMH’s New Push: World’s Most Powerful Luxury Group Is Coming for Sports

Louis Vuitton’s high-flying parent company is making long-term deals in Formula One, professional soccer, and beyond.

Feb 16 25February 16, 2025

Article at frontofficesports.com

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

The Untapped Revenue ‘Powder Keg’ of Women’s NFL Fandom

There’s a “boatload” of money at stake for brands and the league.

Oct 31 24October 31, 2024

Article at frontofficesports.com

How Bones Coffee Company Pulled Off a Blockbuster BFCM with ATTN

How Bones Coffee Company Pulled Off a Blockbuster BFCM with ATTN

.

Jul 24 24July 24, 2024

Article at attnagency.com

How Strike Gently Powered a 280% Surge in ROAS with ATTN

How Strike Gently Powered a 280% Surge in ROAS with ATTN

.

Jul 24 24July 24, 2024

Article at attnagency.com

How Midnight Hour Scaled Revenue 355% and Built a Thriving DTC Business with ATTN

How Midnight Hour Scaled Revenue 355% and Built a Thriving DTC Business with ATTN

Meta

Jul 24 24July 24, 2024

Article at attnagency.com

Rock City Lab Reactivates Subscribers with Postcards

The ecommerce marketing agency uses direct mail to bring lapsed subscribers back — at 7X the rate of organic reactivation.

Jan 01 24January 01, 2024

Article at postpilot.com

Beardbrand Wins Back “Unreachable” Customers with Easy, Effective Postcards

The OG mens grooming brand needed a way to reach and reactivate top customers who didn't engage with email. They got buyers back and achieved a 10X return.

Nov 01 23November 01, 2023

Article at postpilot.com

Grande Cosmetics Keeps VIPs Coming Back with Direct Mail

The cult beauty brand generated more than $276,000 from a single postcard campaign. Now, it’s going deeper.

Nov 01 23November 01, 2023

Article at postpilot.com

The billion-dollar brands spending big to go from stale to chic

The billion-dollar brands spending big to go from stale to chic

Iconic brands including Coors and Jello-O are revitalising themselves to win over new audiences as consumer tastes change.

Oct 27 23October 27, 2023

Article at bbc.com

Retail's billion-dollar makeover

Retail's billion-dollar makeover

Retailers from JCPenney to Tiffany & Co are funnelling huge sums into store renovations. They're hoping massive makeovers will drive shoppers to spend.

Sep 26 23September 26, 2023

Article at bbc.com

Is WhatsApp a must-have for brands today?

Is WhatsApp a must-have for brands today?

Throughout this past year, though, the Meta-owned company has been rolling out a range of features that make the app more accessible for organizations. With WhatsApp Communities, administrators can manage a collection of sub-groups under a single umbrella, each group can have up to 1,024 members, and admins can delete unwanted messages.

Mar 22 23March 22, 2023

Article at glossy.co

Set Active is prioritizing community with IRL spaces and customer-driven designs

Set Active is prioritizing community with IRL spaces and customer-driven designs

In 2017, Lindsey Carter was sitting at Alfred, a coffee shop on Melrose Place in Los Angeles, when she came up with the idea to start her own activewear brand. Just over five years later, Set Active, her buzzy line of coordinating staples, debuted its first brick-and-mortar location on that very street.

Feb 10 23February 10, 2023

Article at glossy.co

The outlet mall opportunity

The outlet mall opportunity

With inflation-weary shoppers hunting for bargains and over-inventoried retailers looking to offload merchandise, it’s a promising time for outlet malls.

Nov 15 22November 15, 2022

Article at glossy.co

Shop-in-shops are everywhere — here’s what it means for stores

Shop-in-shops are everywhere — here’s what it means for stores

Shop-in-shops have proliferated in recent years as retailers have sought to draw in new customers and get the most out of their brick-and-mortar fleets.

Jul 25 22July 25, 2022

Article at glossy.co

Glossy Summit Recap: Leading fashion brands on innovating, engaging and safeguarding for the future

Glossy Summit Recap: Leading fashion brands on innovating, engaging and safeguarding for the future

From June 6-8, Glossy brought together some of the industry’s most compelling voices at the Fashion & Luxury Summit. We heard from forward-thinking leaders about how they’re safeguarding for the future, keeping customers engaged across every channel, and bringing fresh ideas to legacy retailers and DTC brands. Here, we’ve broken down key ideas our speakers returned to throughout the summit, highlighting the challenges and opportunities facing the industry today.

Jun 14 22June 14, 2022

Article at glossy.co

How New Balance Found Its Fashion Footing

How New Balance Found Its Fashion Footing

New Balance has gone through a major glow-up in the last few years—going from an assumed white nationalist uniform to fashion's go-to sneaker.

Mar 21 22March 21, 2022

Article at glamour.com

Sephora at Kohl's: Early Signs Point to Value of Experiential Retail

Sephora at Kohl's: Early Signs Point to Value of Experiential Retail

As consumers return to stores, retailers are seeing the importance of adding oomph to the experience of in-person shopping.

Sep 29 21September 29, 2021

Article at footwearnews.com

Versace, Jimmy Choo, Michael Kors Sales Rebound Amid Luxury Comeback

Versace, Jimmy Choo, Michael Kors Sales Rebound Amid Luxury Comeback

Wealthy shoppers are stocking up on designer sneakers — and even heels — as they go back to events, work and travel.

Jul 30 21July 30, 2021

Article at footwearnews.com

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