What you get with me
I’m a strategic and creative SEO/GEO writer and strategist and fractional head of content with 15+ years across SaaS, education, and language services (including taking an online brand from zero to +£250K in course sales). I bring clarity, autonomy, positivity, and dedication to help build brand presence, engage audiences, and deliver results.
Having led SEO/GEO, editorial, and multi-channel content strategies, I know how to grow awareness, convert, and make lasting audience connections. As a seasoned freelancer, I hit the ground running when serving clients, with excellent communications and deliveries always by the deadline.
I thrive in fast-paced, changing environments where I can strategize and execute on complex projects in the company of dedicated teams. Comfortable delegating, I’m also ready to roll up my sleeves and get stuck in.
Skills at a glance
Content strategy, editorial leadership, SEO/GEO/AEO, AI workflow design, content operations, data analysis, email marketing, social media, campaign planning, localization, copywriting, editing, team mentoring, stakeholder collaboration.
A fuller picture: 15+ years’ experience
Content Marketing Lead, Wetu (B2B travel SaaS), remote fractional contract Jan–Jul 2026
- Led cross-channel digital content strategy design, creation, & implementation (blog, social media, sales funnel, nurture sequences, email) contributing directly to MQL growth.
- Built an AI content workflow that reduced content production time by 40% & enabled channel-adaptation for social media not before achieved by the company.
- Led blog & YouTube SEO, GEO, & AEO (technical & on-page) with immediate traffic impact.
- Designed AI-friendly brand voice guide & editorial calendar, improving clarity & efficiency.
- Directed & coached cross-functional English- & Spanish-speaking teams (in-house & agency) on content creation & optimization, graphic design, & regional adaptation to LATAM, recognized by Wetu as a key contribution to the region winning its first major client.
Head of Content & Founder, The Translator’s Studio (online courses), operating since 2014
- Built a content marketing engine from zero to +£250K in sales through blog SEO/GEO, social media, newsletter, YouTube channel, lead-magnet based sales funnel, community group.
- Recruited & managed freelance & agency support. View.
- Designed end-to-end blog ranking strategy with keyword research, content calendar, writing, optimization, & backlink building to achieve #1 ranking posts, outranking far larger organizations. Implemented affiliate marketing. View.
- Website design: copy, landing pages, forms, graphic design.
- YouTube channel: end-to-end strategy and planning, outreach to carry out interviews, presenting, video editing, graphic design, YouTube SEO. Subscribers 1.5K, 3.5 K hours watch time. View.
- Sales: creation of sales funnel leading to 33% conversion of SQLs.
Freelance content creator: clients worldwide in SaaS, education, & language services since 2012
Content strategy & leadership
- Content strategy creation & implementation with leaders & content teams.
- Examples: Chartered Institute of Linguists (consultant), view. Grove Linguistics (content lead), view.
SEO/GEO/AEO blogging & social media content
- Writing & editing to brief, with full meta content & deep optimization of existing posts.
- Data-led channel adaptation and optimization for social media strategy & content.
Translation & editing
- Localization planning and management. Millions of words translated (law, business, tech)
- Style guide development and oversight across languages.
- QA on human & AI output across UK & US English, trusted by brands like Pearson.
- Fiction & non-fiction book editing.
- Millions of words translated with specialization in marketing, law, and business.
Learning design
- Course creation & direction up to post-graduate level on translation, editing, & proofreading. Teacher training and student mentoring (The Translator’s Studio).
- Development of B2B marketing workshops & webinars for ProZ.com, 2013–2025.
- Conference speaker for CIOL (2025) & ProZ.com (2014).
- English and Spanish language teacher (full time, 2003–2010).
Selected qualifications & certificates
- Digital Marketing, Analytics and Strategy Career Accelerator, London School of Economics, UK, May–Nov 2025, 480 hours of practical training including AI masterclasses and GEO updates. Grade: distinction.
- MA Legal Translation, Distinction, City University, UK, Jan 2013.
- MA Translation Studies, Merit, University of Portsmouth, Jan 2011.
- BA Hons French and Hispanic Studies, 2:1, University of Liverpool, June 2003.
- CIOL Post-graduate diploma in translation (DipTrans), Spanish > English, full pass (2013); French > English, paper 3 pass (2022)
- DELE C2 (Spanish proficiency), Instituto Cervantes, 2021.
Noteworthy CPD
- AI Leadership: Strategy, Governance, and Agentic Systems, Harvard Data Science Review, three-month Intensive, Apr–Jun 2026 (currently in course).
- Agentic AI, Harvard Data Science Review, 2.5-week intensive November 2025.
- Silver member of the London Writers’ Salon, 2024–present.
- Blog Growth Engine/AI Income Blueprint, (SEO/GEO/AEO blogging), ongoing updates since 2021.
- Primal Video (YouTube training), 2021.
- Active Campaign, various courses on email marketing provided by that company, 2021.
- Copywriting, College of Media and Publishing, UK, 2017.
- Copyediting 1, Chartered Institute of Editing and Proofreading (CIEP), 2022.
- Professional Associations: Member of the Chartered Institute of Marketing (CIM).
Tools
- SEO, GEO & data: Ahrefs, Semrush, SurferSEO, NeuronWriter, Google Ads, GA4, GSC, Meta for Business
- AI: Claude, ChatGPT, Gemini, custom agentic workflows
- Email: ActiveCampaign, MailerLite, Mailchimp, Substack, Hubspot
- CMS and design: WordPress, Webflow, Drupal, Canva, Teachable
Off the clock
- Avid hiker, skier, and runner, including marathons.
- Nature and animal lover. House- and pet-sitter.
- Art enthusiast and creative writer, currently working on my second novel.
- Explorer.
If you'd like to hear more details about any aspect of my work history or credentials, don't hesitate to ask.